COLOGNE, Germany – Intimate products brand pjur released a statement Thursday reflecting on the company’s participation in Cologne Fetish Pride 2026 from May 21-25, explaining that the festival is “considered one of the best-known community and fetish events in the German-speaking region and brings together visitors from all over Germany as well as many other European countries in Cologne.”
“Organized by Rheinfetisch NRW, the event included more than 25 program highlights in total,” pjur noted. “In addition to parties, community meetups, and workshops, the election of ‘Mr. Fetish NRW 2026’ was also part of the official program. The competition traditionally took place during the so-called Fetish Boat Tour and represented one of the central highlights of the weekend.”
At the event, pjur provided Back Door SachetCards featuring pjur Back Door Relaxing and pjur Back Door Moisturising products, which were distributed at various events within the festival, including on the Fetish Boat itself. pjur products were integrated into two displays on the boat “reaching guests directly within the event environment,” the company said. pjur also provided “exclusive surprise packages” for the top contestants in the “Mr. Fetish NRW 2026” competition.
“Through its participation in Cologne Fetish Pride, pjur reached an environment that stands for openness, community, and modern sexual self-determination,” the company said in the statement. “Events of this kind create visibility for topics surrounding intimacy, body awareness, and sexual wellness outside of traditional industry contexts and demonstrate how naturally these topics are increasingly becoming integrated into social and cultural spaces.”
For pjur, the collaboration with Cologne Fetish Pride “underlines the importance of authentic community events,” the company added.
“Formats like these combine exchange, visibility, and personal encounters in an environment characterized by openness and individuality,” pjur said. “At the same time, events of this kind offer the opportunity to make products directly experienceable in an emotional context and to connect with people who consciously engage with topics such as body awareness, identity, and intimacy.”
For more information about pjur and the products offered by the brand, go to pjur.com.
