PHOENIX – Summer is just around the corner, and a new line of pheromone-infused products are set to add a little spice to fun in the sun.

Eye of Love’s new Love in the Sun line of sunscreen and after-sun lotion offer a clever twist on summer body-care products. In four scents — Seduce and Flirt for women; Rebel and Fierce for men — the products are made to give users a subtle boost in confidence and passion, taking advantage of the subconscious scent signals pheromones reportedly trigger in others. Seduce and flirt feature the active pheromone estratetraenol to attract men; Rebel and Fierce contain androstenol, reputed to attract women.

Love in the Sun sunscreen is an SPF 30 formula made in the U.SA. using zinc titanium for water-resistance. The products feel clean and light on the skin without a sticky residue. All are made from natural ingredients from the high-end scents imported from France to the plant-based pheromones synthesized from wild yam root.

“The Love in the Sun collection is the perfect combination of luxe quality, self-care and full-on fun, and we’re taking orders now,” said Kim Maty, senior sales representative and buyer for Entrenue, which has an exclusive distribution agreement with the manufacturer. “The products themselves are beautifully done, and the concept is something fresh and new for store shelves.

“Pheromone skincare with a ‘fun in the sun’ approach gives our customers a new way to connect with shoppers as spring turns to summer,” she continued. “We are confident this clever sunscreen and after-sun lotion will perform well.”

Maty also said the products are treat for use at beach parties and pool parties, and on flirty vacations, because they help users feel more confident and inviting while giving off a positive, friendly feeling — all with the hope of sparking attraction and an intimate connection.

“We’re pleased to welcome Eye of Love’s Love in the Sun collection to the Entrenue family and expand our catalog to include sunscreen for the very first time,” Entrenue owner Chief Executive Officer Joe Casella said. “Love in the Sun offers so much more than mere sun protection, which makes it a must-have for adult stores gearing up for Spring Break and the summer shopping season.

“Pheromone body care remains popular among customers looking for next-level products that catch attention, and there is nothing like Love in the Sun on the market today,” he continued. “Shoppers are always intrigued by pheromones and their reported effects, and combining that with sun protection and aftercare was a smart move for Eye of Love. This summer is going to be hotter than ever.”

The products are packaged in five-ounce tubes featuring design elements that indicate each formulation: White tubes with gold ribbon bows for estratetraenol formulas and black tubes with silver bowties for androstenol formulas. The products come in assorted prepacks containing four of each scent and formula; shelf-talkers and testers are available upon request.

Entrenue also is shipping Eye Of Love’s new Love on the Run mini kits, which feature miniature Love on the Run pheromone candles, a mini fragrance roll-on and synthetic rose petals.

“Love on the Run mini kits were a huge hit over Valentine’s Day and make fabulous romantic gifts that are as fun as they are affordable,” Maty said.