LOS ANGELES – Screaming O is expanding its presence throughout Canada with a regional training tour and product showcase featuring its beginner-friendly Charged line of affordable rechargeable vibes.
“I’ve been touring store chains throughout the region and taking advantage of the opportunity to meet customers in person and see first-hand how Screaming O can support their stores even more than we already do,” Account Executive Dan Holman said. “Partnerships with stores like Seductions, Sexy & Cie and Our Pleasure have been cornerstones to Screaming O’s success up north, and it has been a pleasure building our brands together.”
Holman has put special focus on educating loyal customers on the features and benefits of Screaming O’s vast catalog, including the brand’s tried-and-true best-sellers and the various merchandising initiatives available to international accounts.
“Screaming O has built a strong brand here, and we’ve found their approach to marketing to be quite effective with our customer base,” said Mark Castelli, purchasing manager at Sexy & Cie, a Montreal-based adult store chain. “It has been a pleasure partnering with Screaming O to bring their affordable, beginner-friendly products to Sexy & Cie’s loyal shoppers, and we’re excited to have the Charged series of rechargeable options on our store shelves.”
Screaming O’s January releases have proved especially popular, including the Monarch silicone butterfly ring, SwingO Curve contoured cock ring, and durable Jackits masturbation sleeves. Holman said his in-person training sessions have boosted sales with impressive numbers. Stores have especially appreciated the opportunity to explore Screaming O’s custom graphics, signage and fully stocked displays created specifically for visual impact, he added.
“Working with Dan and the Screaming O team has been one of the smartest moves we’ve made,” said Michel Dell’Aniello of Canada-based adult distributor Landco, which operates multiple adult shops throughout the region. “The brand dominates the entry-level category, and the new Charged line is setting a new standard for rechargeables
“Next, we’re planning to take advantage of Screaming O’s custom graphics and transform areas of our stores into colorful shopping zones, which will make a lasting impression on our customers,” she added. “I can’t wait to see how it all turns out.”
The Canada trip is part of Screaming O’s ongoing international retail initiative, which has taken the brand into territories around the world, including the European Union, South America, Asia and South Africa.
For more information, visit ScreamingO.com or email Holman at dan@thescreamingo.com.
