Lovehoney recently published its 200,000th product review. To mark the occasion, the mainstream press has focused on one of the company’s biggest success stories – Cara Sutra. A former banker, Sutra cut her teeth reviewing toys for the retailer before creating her own blog and starting a new career as a professional sex toy tester.
Sutra is now one of the highest profile names in the sex-positive and toy blogging communities. She has been voted Best Erotic Writer several times by ETO (Erotic Trade Only) readers and is a regular contributor to the magazine.
Sutra has said: “I am earning half what I was in banking but I am having twice as much fun. I hated being a banker and now I get paid for doing something I feel really passionate about.”
Sutra’s partner has also been featured in some of the coverage. “I often have to review couples’ toys with [my partner],” Sutra has said. “Obviously that is fun to do but you have to maintain your professionalism and work out what aspects of the product work well and what don’t. Overall I would say that my job enhances our sex life. Sex is like a muscle – the more you use it, the more active it is.”
It’s encouraging to get a peek into sex toy reviewers’ worlds, especially a person as prolific as Sutra. It’s a bit frustrating to see her work reflected upon with the Can you believe it?-tone so common in the mainstream press when the sex industry is involved, but the positive undertones of this coverage help balance that out.
Sutra’s blog can be found here.