MONTREAL – As monetizing adult content becomes more challenging, affiliate programs respond in one of two primary ways: They expand their offering to sweep in as many niches as possible, or they specialize in hard-to-find micro-niche material.
Since 2007, Smutty Cash has adhered to the micro-niche philosophy. The program specializes in small-but-profitable female-domination fetishes like the ones found on CBTandBallBusting.com, InescapableBlondage.com and FemdomFootFetish.com. Smutty Cash also includes the official website of hairy solo-model Ryanne Redd.
This month, in order to spend more time creating content, the honchos at Smutty Cash moved their program under the Your Paysite Partner umbrella. The partnership agreement calls for an overhaul of Smutty’s websites and affiliate backend.
The strategic partnership will benefit both affiliates and members, according to YPP Marketing Manager Jim Williams.
“With new and frequently updated promotional tools, as well as offering new sites to promote in 2014, it’s like Christmas has come a week early,” he said. “We are looking forward to continuing the great work [Smutty Cash founder] Nathan has done over the past six years. Still heavily involved, Nathan will focus on content production while we handle all of the technical, administrative and marketing duties.”
Smutty Cash pays a 50-percent recurring revenue share.
Your Paysite Partner, which represents a consolidation of and new corporate identity for KB Productions’ various operating units, bowed in late November.
