This series of articles is designed to help you to make your site more valuable and, in the process, make you more money along the way. If you have an adult site, I’m sure someday you’d like to move on and cash in on your investment. That’s where we come in.
But long before selling a site, you should do everything possible to make it more valuable. Every single day, I see sites that are underperforming. And it doesn’t have to be this way. There are some straightforward, basic things you can do to make your site more valuable.
Last month, we talked about how to make your site stand out. Let’s delve into that question some more.
Essential Information to Provide to a Potential Buyer
When selling your website, it’s crucial to present comprehensive information to potential buyers. Here are some key details you should provide:
- Content Protection and Anti-Piracy Measures
Explain how well your content has been safeguarded against piracy. Buyers will want to know what steps you’ve taken to protect your intellectual property. Are you using a piracy takedown or monitoring service? These services are essential for maintaining the value of your content.
- Affiliate Promotional Tools
Outline the promotional tools you provide to your affiliates. The more tools you offer, the more effective and successful your affiliates will be, which adds value to your website.
- Traffic Breakdown by Country
Provide a detailed traffic breakdown by country. Tier One countries such as the USA, Canada, the UK, Germany, and Australia are the most valuable in terms of traffic. If most of your visitors come from countries like India or Africa, it may reduce the value of your website in the eyes of potential buyers.
- Additional Value-Adding Features
Include any other features that could increase the value of your site, such as custom scripts, content management systems, or billing and affiliate software like NATS. The more advanced and streamlined your infrastructure, the more attractive your site will be to buyers.
- Retention and Performance Metrics
Retention rates are crucial for determining long-term profitability. Highlight how you retain members and provide metrics like daily joins and rebills. Buyers are particularly interested in consistent revenue streams.
- Advertising Strategies
If you buy advertising, outline the types of ads you run and the platforms you use. This will give buyers insight into your traffic acquisition strategies.
- Monetizing Content Beyond the Website
If your content has potential in other markets like clip sites, DVD, or VOD (Video on Demand), explain whether you’ve explored these opportunities or if there’s room for expansion. This could open new revenue streams for the buyer.
- Content Production Costs and Current Value
Provide information about how much you spent to produce or acquire the content on your site. Also, give an estimate of its current value to demonstrate the return on investment (ROI) for the buyer.
- Unique Selling Points
Emphasize what makes your website special or unique. What differentiates it from competitors? Unique features or offerings can significantly boost its appeal to potential buyers.
- Websites and Domains for Sale
Ensure you include a list of all the websites and domains in the sale. This clarifies the transaction and ensures buyers know precisely what they’re purchasing.
- Tangible Assets
If any tangible assets are associated with the site—such as equipment, servers, or other physical assets—be sure to include them in the sale information.
- Non-Disclosure Agreement (NDA)
Before sharing any sensitive information with potential buyers, have them sign a non-disclosure agreement (NDA). If you’re working with a broker, they will provide the NDA for you.
- Using a Broker
A good broker, like Adult Site Broker, has access to a large pool of potential buyers and can help you navigate the entire sales process. They will also negotiate price and payment terms, making the process smoother.
- Escrow Services
Before closing the sale, use a reliable escrow service to ensure both the buyer and seller are protected. We can provide you with the necessary resources for this step.
If you decide to sell the site independently, we’re happy to share this information and guide you through the process.
We’ll discuss more on this topic next time.
If anyone has any questions about anything you see in this article, I’d be more than happy to help. Contact us through our website.
