Adult pleasure product and sex tech development brand Lovense has announced the release of its new “Anal Toy Size Guide,” described as “a comprehensive resource that moves beyond generic ‘start small’ advice to help users find the right product dimensions for their experience level and comfort preferences.”
In the announcement, Lovense asserted that “start small” is “an industry standard, not a solution.”
“In 2026 alone, more than 20 anal beginner guides have been published across mainstream outlets,” the company noted. “Nearly every guide offers the same core advice: start small, use plenty of lube, relax.”
Lovense said that while such advice is well-intentioned, the “blanket guidance fails to answer the question consumers actually have: How small is ‘small’ for my body?”
“‘Start small’ sets a baseline, but it doesn’t close the real gap: consumers need specific dimensional guidance, not just general awareness, to make confident purchasing decisions,” the company added. “That’s the problem Lovense’s Anal Toy Size Guide is designed to solve.”
According to Lovense’s consumer research study on anal toy purchasing behavior, “32% of beginners cited product dimensions (size, shape) as the single most important factor in their purchase decision.” The survey also found that among users who bought anal toys and how they pick the sizes at the first time,”38% of first-time buyers simply selected whichever product was labeled ‘small’ or ‘beginner’—without further guidance on whether that size matched their body.”
Another 25% relied on “others’ recommendations,” while 17% “purchased a multi-size set to figure it out by trial and error.”
Lovense said among respondents who later felt they chose the wrong size, “39% attributed the mismatch to a lack of personalized sizing recommendations – the leading cause.”
Another 28% said “product information was not presented intuitively enough to make an informed choice” and 22% found that “others’ recommendations did not match their own body.”
The solution, Lovense said, is “a size framework built on clarity.”
“Consumers are actively seeking dimensional guidance, but existing resources offer generic reassurance rather than actionable tools, the company said. “Lovense’s Anal Toy Size Guide introduces several features designed to close this gap.”
First, there is “experience-level classification.” Lovense noted that each of its anal products – including Lush Anal, Hush 2 (XS through L), Edge 2, and Ridge – is “mapped to a specific experience tier (Beginner / Intermediate / Expert), with clear diameter and insertable-length specifications.”
The guide also employs “real-life object comparisons.”
“Rather than asking users to visualize abstract millimeter measurements, the guide compares each toy’s width to familiar objects: a chapstick tube (1 inch), a sports drink cap (1.5 inches), a golf ball (1.75 inches), and a billiard ball (2.25 inches),” Lovense explained.
The guide also offers “anatomy-based decision criteria,” breaking down “four dimensions that affect fit—tip taper, diameter, insertable length, and base design—explaining how each contributes to comfort and safety.”
“The global sexual wellness market is valued at approximately $39 billion in 2026, with industry analysts identifying AI-driven personalization and consumer education as primary growth drivers,” Lovense said in announcing the guide’s release. “Yet while neighboring categories—skincare, athletic footwear, undergarments—have long offered fit quizzes, sizing algorithms, and personalized recommendation tools, intimate products have remained in a one-size-fits-all information paradigm.”
Lovense said its new guide “represents a step toward treating intimate product selection with the same precision consumers already expect in every other category of personal goods.”
“Pleasure is not one-size-fits-all,” said Lovense CEO Dan Liu. “Every body is different, and every person deserves to find what fits them, not just what a label says is ‘beginner-friendly.’ We want people to explore with confidence, not settle for the default.”
