ATLANTA – Luvu Brands Inc. has signed a wholesale distribution agreement that will make its Liberator Bedroom Adventure Gear available in Southeast Asia. MSJL Co. Ltd., based in South Korea, will “open a wide network of wholesale distribution channels as well as retail businesses,” according to the companies.
“The demand for quality sex products is growing in Asia, and we’re excited to be part of this transition,” said Luvu Brands International Sales Manager Brett Richardson. “This exclusive distribution agreement will definitely raise the profile of Liberator-branded products within the region.”
MSJL, established in 2003, is an internationally known manufacturer and distributor of intimate pleasure products. The company will serve as Luvu Brands’ primary wholesale representative.
“We value our relationship with Luvu Brands,” said an MSJL representative. “Our company is one of the leaders in marketing intimate adult pleasure products in South Korea. We look forward to developing a community of loyal and enthusiastic customers who will appreciate the Liberator products.”
MSJL plans to distribute a number of core Liberator sexual positioning products and erotic bedroom accessories, including the best-selling Wedge/Ramp Combo, tantric sex chairs and loungers, and the brand’s popular series of sex toy mounts. The company also will provide marketing support.
“It is a pleasure working alongside our South Korean distributor MSLJ, and we are looking forward to a very successful venture,” said Richardson.
The expansion into South Korea brings to six the number of regions in which Liberator products are sold. The others are the U.S., Canada, Europe, China and Australia. Luvu plans to expand into Japan, Taiwan, the Philippines and Indonesia soon.
For more information, visit Liberator.com.
