YNOT – Adult advertising network JuicyAds has launched a new feature that allows advertiser to compete head-to-head in auction for high-demand ad spots. Called “Outbid,” the premise of the service is simple: When more than one advertiser covets a particular ad placement, all of them bid against each other. Last man standing with money in his hand wins.
According to JuicyAds founder Juicy Jay, the auction format allows existing advertisers to retain their spots by outbidding new buyers. Challengers who want a specific spot can bid higher to ensure they get it.
The system offers benefit to publishers, as well, because they may receive higher earnings for their spots based on demand and fair market value.
The Outbid feature is available only to experienced buyers.
“It’s really a win-win situation for our clients,” Juicy Jay said. “There have been companies in the past who have attempted the auction format, but they simply didn’t succeed. We feel what we’ve developed is the best solution.”
JuicyAds deliverw more than 750 million ad impressions daily, he added.
For more information, visit JuicyAds.com.
