SHERMAN OAKS, Calif. – Mark Behar, a veteran of more than 20 years in the pleasure product industry. has joined the sales team at Impulse Novelties.

Behar said he’s “thrilled” with the move.

“Impulse has an impressive line of bestselling toys, and I am excited about the new and original ones that will be released at ANME,” he said. “I look forward to a long relationship with Impulse.”

Behar will represent Impulse, which includes the Closet Collection and Black Door brands, at the ANME Founders Show July 17-19 in Burbank, Calif. To set up a meeting during the show, contact him by email or call (646) 592-3977.

“We know Mark has an impressive track record in sales, and we are happy to have him join the team,” said Impulse founder Ernestine Toucon. “He has already opened new accounts and increased our presence both in stores and with distributors.”

Formerly employed by Blush Novelties, Behar will remain in New York.