It’s interesting that one of the fastest growing channels on traditional TV is the “Game Show Network.” This channel features re-runs of old game shows. What is it about games that grabs us emotionally and pulls our interest for hours at a time? From TV shows to the lotto, casinos to arcade games, let’s face it, everyone loves to play games.It’s interesting that one of the fastest growing channels on traditional TV is the “Game Show Network.” This channel features re-runs of old game shows. What is it about games that grabs us emotionally and pulls our interest for hours at a time? From TV shows to the lotto, casinos to arcade games, let’s face it, everyone loves to play games. Why? Because they are interactive, stimulating, in the moment, and they can be addictive.
In my last article I talked about a software program that is probably the most used program in the world on Windows based systems: Solitaire… I bet since then, you probably got a couple of games in yourself. Think about an online “adult” version of this game that people would come back to over and over again (because it is a lot more interesting and visually stimulating than the one at the office!) Getting surfers to foresake traditional solitaire-style games for more adult-oriented games can very well fatten your wallet.
The average user session on traditional adult sites typically last only seconds, but the user session on one game alone is normally in excess of 20 minutes. More importantly, the same users are repeat visitors over a long period of time. What does this mean to you? The longer you keep someone at your site the more loyal they become. Once you build loyalty they will revisit time and time again. For paysite owners, this user might not pull out their credit card on the first visit, but the odds improve as they keep coming back for more. Also, free sites and AVSs can cash in on games, too. How? Well, first ask yourself this, “How many banner ads can rotate in 20 minutes? How many clicks do you think you can get?” Think about it. You have 100% attention of the consumer at your site for over 20 minutes per game, per visit. Think of the possibilities for this type of exposure.
Why do we need alternative content? With Washington breathing down our necks, adult webmasters need to reach for more creative content to draw the paying customer into their members’ area. The hardcore, make-your-mouth-water-for-more tour pages are already disappearing. There has never been a better time for webmasters to align themselves with alternative content providers to help entice traffic to their sites, and also increase paying members in the end.
There are only a handful of providers that deal strictly with the development of adult game content, and recently many large content providers have started to offer games as part of their content packages as well. Even large, well-established content providers have recognized the value of good quality game content to help them stay competitive. Within the next year, we should see adult web games go to the next level of interactivity. With newer technologies introduced nearly everyday, keep an eye out for multi-player adult web games.
One last thought about the online adult industry and the value of adult web games content. Isn’t it interesting that the same demographic segment of the market that we are trying to appeal to in the online adult world is the same exact person that waits in four hour lines at their local electronics store waiting for the midnight release of the next generation game console. Things that make you go “hhhhhmmmmm…”
