Adult traffic can be difficult to monetize, especially in GEOs such as India, Bangladesh, and Nepal. A lot of advertising platforms do not accept the vertical, while those that do may have low demand or weak support.
One Kadam publisher faced exactly the same problem. He runs a network of adult websites focused mainly on India, with additional traffic from Bangladesh, Nepal, and Pakistan.
He started with Kadam in April 2024 with four websites and earned just $79 in his first month.
By April 2026, his monthly revenue had grown to more than $50,900.
And that growth was a result of thoughtful actions: scaling the number of sites, separating different types of inventory, and using performance data to know when to optimize and when to leave the setup alone.
From $79 to $849: starting small
The publisher connected four websites at the start, each with one standard Popunder block and no additional optimization.
The first month generated $79.
The following months were even quieter. From June to August 2024, monetized volume dropped almost to zero, despite the sites continued to get traffic.
At this point, many publishers usually give up on the advertising network. But instead of doing that, he connected his main website with Popunder and Native blocks and added four more sites.
For almost a year, he made few changes to the configuration. Traffic grew organically from around 0.9 million to 4.8 million impressions per month, while monthly revenue reached $849 by mid-2025.
The first major optimization came in July 2025.
The first major change: separating the inventory
Until that point, much of the traffic had been monetized through similar Popunder setups.
Together with his Kadam account manager, the publisher began separating inventory that behaved differently.
He created separate blocks for:
- standard Popunder traffic;
- Back Button traffic;
- video pages;
- other site sections.
Seven new domains were also connected.
The logic was simple: traffic from different page types does not necessarily have the same value. Keeping everything inside one block can hide those differences behind an average eCPM.
The immediate result, however, was negative.
Average eCPM dropped from $0.176 to $0.142.
The publisher decided not to undo the changes, but to keep the new structure in place and gave the blocks time to get more statistics instead.
Over the next two months, the picture changed a lot.
For Indian traffic, eCPM increased from:
$0.100 in August → $0.159 in September → $0.199 in October.
In August, the publisher’s eCPM was around 45% below the average across Kadam’s Indian Clickunder traffic. By October, it was approximately 35% above it.
From $4,871 to $27,496 in one month
October 2025 became the first major scaling point.
The publisher added another 15 websites, bringing the account to 28 sites and 33 monetization blocks.
Monthly revenue grew from $4,871 to $27,496, a 5.6 times increase.
Importantly, eCPM did not collapse as volume increased. For the first time, the account was monetizing Indian traffic above Kadam’s average Clickunder eCPM for the GEO.
In November, the publisher expanded the setup again by adding DirectLink on ten more domains.
Traffic volume roughly doubled, while eCPM remained close to $0.22.
The next bottleneck: too much inventory in the same blocks
By April 2026, the publisher was generating hundreds of millions of impressions per month.
At that scale, eCPM began declining again.
Rather than adding more inventory, the publisher returned to the segmentation approach that had worked before. Video pages and text/blog sections were moved into separate blocks.
After the split, eCPM recovered.
April 2026 became the record month, with revenue exceeding $50,900.
What drove the growth
Looking across the full account history, three things made the biggest difference.
1. Separating inventory instead of averaging it
The publisher still relies heavily on Clickunder/Popunder monetization, but different traffic types are no longer grouped together automatically.
Standard Popunder, Back Button, video pages, text sections, DirectLink, and test placements can all perform differently.
Separating them made it easier to see which inventory was attracting stronger demand and which sections were bringing the average rate down.
2. Not reacting to every short-term eCPM drop
The July 2025 restructuring initially made performance worse.
If the publisher had rolled it back immediately, he would not have seen the eCPM growth that followed in September and October.
For this account, giving new blocks enough time to collect statistics became an important part of the optimization process.
3. Using account management for optimization, not only support
Kadam’s personal manager worked with the publisher carefully throughout the main scaling stages.
When eCPM dropped after the first restructuring, the recommendation was not to undo the changes immediately. Later, after the October revenue jump, the focus shifted from simply adding more websites to getting more value from existing inventory.
“I asked if the same growth could happen again. My manager told me that I couldn’t just keep adding sites forever. The next opportunity would come from better segmentation of the inventory I already had.”
That eventually led to the video/text split that contributed to the record month in April.
More than $387,000 withdrawn
Performance was not the only consideration.
Across the partnership with Kadam, he has withdrawn more than $387,000 across 59 payouts, using Paxum, Capitalist, and bank transfer.
The largest single payout was approximately $36,000.
According to the publisher, none of the payments was delayed.
What happened after the peak
The April results did not turn into a regular baseline.
From June 2026, monthly revenue declined to around $21,000–25,000 as traffic on several sites dropped and eCPM in India decreased.
The publisher is now working with Kadam on the next stage of optimization and has started testing Banner Ads alongside his core Clickunder setup.
These tests are still at an early stage.
That is also why this case is useful: the account did not grow in a straight line.
It started with $79, went through months of almost no monetization, reached $27,496 after the first major scaling phase, and eventually crossed $50,900 in a single month.
The main lesson was not to find one perfect format or setting. It was to keep adjusting the monetization structure as the traffic itself changed.
For this publisher, the biggest growth came when different types of inventory stopped being treated as if they were worth the same.
Ready to monetize your traffic with Kadam?
If you run adult websites and want to improve monetization without treating all your inventory the same way, start with Kadam. Connect your sites, test different placements, and work with our team to find the setup that performs best for your traffic.
Image by Kaboompics from Pexels
