YNOT – Adult content is moving to the mobile sphere in fits and starts, but according to one leased content provider offering material to all segments of the adult entertainment market, surfers seeking gay content seem to have no qualms about employing the latest hot gadgets to get their porn.
At Webmaster Central, only 4.18 percent of all users connecting to the company’s straight content library did so via an iPad during the past 90 days; however, nearly one-quarter of surfers accessing WC’s gay content — 24.47 percent — used an iPad. The percentage represents more than four times the volume of surfers using an iPad to watch straight porn at WC, or 25.9 percent.
“Everyone knows a good mobile marketing strategy for adult content needs to focus on smartphones, but it might come as a surprise to many companies that the iPad is so popular with gay porn consumers,” Webmaster Central President Andy Alvarez said. “I think these numbers prove that anyone who is focusing on the gay market needs to take a long look at tablets.”
Despite Apple’s notorious stance against mobile porn, WC’s statistics indicate Apple devices nonetheless provide the mobile porn access method of choice. Broken down by content orientation and mobile device type, WC’s server stats for the past 90 days indicated surfers seeking straight mobile content are much more likely to use an iPhone (22.41 percent) than any other device. HTC’s EVO and Apple’s iPad came in a distant second and third (6.49 percent and 5.9 percent, respectively), followed by Motorola’s DroidX with 4.69 percent. Surfers seeking gay content were partial to the iPhone, as well, but not by as a large a margin: iPhone accounted for 30.47 percent of gay-content seekers, compared to iPad’s 24.47 percent, iPod Touch’s 6.5 percent and HTC EVO 4G’s 1.62 percent. Motorola’s Droid 2 fell into fifth place on the popularity scale with 1.53 percent of gay content surfers.
As a whole, the statistics broke down thusly:
Device Usage, Straight
| Device | [CENTER]Percentage of Users[/CENTER] |
| Apple iPhone | [CENTER]22.41[/CENTER] |
| HTC EVO 4G | [CENTER]6.49[/CENTER] |
| Apple iPad | [CENTER]5.90[/CENTER] |
| Motorola DroidX | [CENTER]4.69[/CENTER] |
| Apple iPod Touch | [CENTER]4.05[/CENTER] |
| LG LS670 | [CENTER]1.96[/CENTER] |
| [CENTER]Samsung SCH-I500 Fascinate [/CENTER] | [CENTER]1.93[/CENTER] |
| HTC ADR6300 Incredible | [CENTER]1.87[/CENTER] |
| Verizon Droid | [CENTER]1.60[/CENTER] |
| T-Mobile myTouch4G | [CENTER]1.44[/CENTER] |
| Huawei M860 Ascend | [CENTER]1.42[/CENTER] |
Device Usage, Gay
| Device | Percentage of Users |
| Apple iPhone | [CENTER]30.47[/CENTER] |
| Apple iPad | [CENTER]24.47[/CENTER] |
| Apple iPod Touch | [CENTER]6.50[/CENTER] |
| HTC EVO 4G | [CENTER]1.62[/CENTER] |
| Motorola Droid 2 | [CENTER]1.53[/CENTER] |
| Samsung SCH-I500 Fascinate | [CENTER]1.50[/CENTER] |
| Motorola DroidX | [CENTER]1.14[/CENTER] |
| Samsung Galazy Tab | [CENTER]1.14[/CENTER] |
Alvarez said mobile content’s popularity is climbing steadily, probably thanks in no small part to an ever-increasing variety of devices that support the mobile web. The more device types multiply, the greater the advantages of leasing content already optimized to look and perform well across platforms.
“With both device usage and device variety on the rise, leased content makes more sense than ever,” he opined. “It takes a considerable amount of time, effort and expense to optimize and display video content for all the different devices in use by today’s porn fans. With Webmaster Central’s leased content, this is all done for you automatically, which means you get to focus on driving traffic and making money.”
WC offers a free demo to webmasters who are interested in seeing the company’s products in action. For more information, visit this page, email the support staff or call 866-856-9500.
