IJMUDIEN, Netherlands – The search for new ways to make consumers pay for porn is never-ending. Producing superior content may be one key. The developers of a new adult website offering hardcore sex in 60-frames-per-second 4K believe the ultra-high-definition format is well on its way to becoming “the gold standard” for content production.

“Given today’s current adult market, we staunchly believe that pay-for-porn needs to offer next-level erotica in order to compete with all of the free content out there,” said Phil B, vice president of PimpRoll, which launched the new site. “And the answer is 4K content. This hyper-realistic video format will become the norm, the gold standard, much sooner than people think, and [our site] 4KDesire.com is the tip of the spear.”

No pun intended, we’re sure.

All of 4KDesire’s content is optimized to stream on any device, including tablets, phablets, all major mobile devices and smart phones. Members may download content in various video qualities ranging from 4K HD to 1080p, 720p, and even the puny-by-today’s-standards 360p. The site offers multiple membership sign-up options as short as a two-day trial to a full year’s subscription for just pennies a day.

Featured performers include Jessica Malone, Ani Blackfox, Emma Brown and Katarina Muti.

“Quality doesn’t get any better than 4K,” Phil B said. By providing users with something they have rarely seen before, we’re giving customers the best reason to pay for content again. If our early beta-testing is any indication, people are still willing to pay for top-notch smut.”