Adult pleasure products development brand Fleshy has announced it is rebranding into Erojoy, described by the company as “a refined wellness brand marking a shift beyond its original male pleasure focus.”
According to the announcement, the rebrand “introduces women’s and couples’ toys, responding to consumer demand for mature, design-led intimacy products over novelty and shock value.”
“Fleshy built its foundation by breaking stigmas and pushing sex tech boundaries, with features like AI-powered video sync proving technology elevates intimate experiences,” the company said. “But the sexual wellness industry has matured. Modern shoppers prioritize discretion, aesthetics, and emotional connection over gimmicks. The Fleshy name felt tied to a novelty-driven era. Erojoy inherits that technical foundation while embodying a more refined approach, shifting the narrative toward holistic wellness, confidence, and joy.”
The company added that the rebrand “mirrors an expanded product focus, with new interactive toys for women and couples embracing inclusive pleasure for everyone.”
“Challenging the status quo in male sex toys with Fleshy was only the first step,” said Cameron Garvie, the company’s CEO. “Erojoy is about what comes next: a brand people want to live with and products that deliver an empowering experience.”
Founded in 2022, the company now known as Erojoy is a developer of “technology-driven sex toys,” as they describe their products. The brand’s products have received mainstream media attention from the likes of GQ, Men’s Health, and BedBible.
The company’s major products include the X3 interactive male masturbator, the Thrust Sync male masturbator, the Pro blowjob machine, the Rumble frenulum massager and both automatic and manual versions of the Vacumate penis pump.
According to the rebrand announcement, upcoming releases from the company include its first products for women and “a new flagship interactive stroker.”
For more information on the company and the products they offer, go to Erojoy.com.
