By Richard Buss As a professional email marketer, your job is to use your platform to increase the return on investment of your marketing efforts. Email marketing outperforms other types, delivering an ROI of $38 for every $1 spent, so incorporating email as a major part of your...

LOS ANGELES – Eight or nine years ago, long before the names John Steele, Paul Hansmeier and Prenda Law had acquired internet infamy, I sat in the audience at a legal seminar during an adult industry trade show, listening to a panel of attorneys talk about the prospect of suing...

LOS ANGELES – Lisa Hanna, a pleasure products industry veteran of more than 15 years, has joined Maia Toys as president of sales. In her new role, Hanna will work closely with the sales team to promote the company’s re-branding efforts and bolster a proactive approach to customer...

CHICAGO – A U.S. district judge on Tuesday finalized a negotiated settlement of $3.75 million Canadian sex-toy manufacturer Standard Innovation will pay to end a class-action lawsuit brought against its app-controlled We-Vibe products. According to court documents, an estimated...

TILBURG, Netherlands – Despite sharing a suffix in common, I’m sure there are many differences between Tilburg, Netherlands and Gatlinburg, Tennessee. Among these many differences: I’m confident if I were to shoot a porn movie inside a church in Gatlinburg, I’d find myself in...

BATH, England – Notorious American metal band Mötley Crüe will celebrate the 30th anniversary of its quadruple-platinum album Girls, Girls, Girls with a re-release Aug. 25. Elektra Records originally released the band’s fourth studio album May 15, 1987. British pleasure products...

NEW YORK – “‘Porn’s New King’ sentenced to over 14 years in prison,” the New York Post headline screamed. Any reader could be excused for expecting the article to be about the likes of Larry Flynt or Steven Hirsch. The “king” in question isn’t Flynt, Hirsch or anyone else who has...

BUCHAREST, Romania – Six Romanian webcam studios have banded together to form an organization they hope will change the way the public, models and the adult industry at large view webcamming. “For many years, a few important Romanian studios struggled to improve the overall image...

PHOENIX – Adult products wholesaler Entrenue and pleasure products manufacturer OhMiBod have signed an agreement giving the former exclusive distribution rights to the latter’s Krush kegel exerciser. Krush, part of OhMiBod’s Lovelife line, allows users to customize a pelvic...

Internet users hate ads. We all know that, right? Without ads, though, free-to-use websites would disappear. No one can afford to create and maintain an information, education or entertainment venue without generating revenue somehow. So, ads are a necessary evil online, just as...