FRANCE — DreamNex, operator of the adult e-commerce site SexyAvenue.com, has applied for a listing on the French stock market, according to reports from the Reuters news service.“A change in mentalities, the acceptance of sex toys, and the arrival of broadband Internet have boosted our growth,” said DreamNex CEO Patrice Macar in a statement released Friday.
In addition to lingerie and sex toys, SexyAvenue.com sells a variety of lotions, personal lubricants, condoms, and books, as well as adult video-on-demand, sold on a pay-per-view basis.
In its application to the French stock market regulator, the Autorité Des Marchés Financiers (AMF), the company refers to itself as the leader in “high-class, sober, and good-quality products and entertainment.”
Founded in 1999, DreamNex reported that it earned 5 million euros (approximately $5.65 million USD) in operating profit last year, from a total sales volume of 34 million euros (around $44.5 million USD). The reported results include a charge of 960,000 euros for “past accounting errors,” according to Reuters. The news service also reports that DreamNex is at odds with French tax officials over a recent audit of the company.
In its application to AMF, DreamNex reportedly attempts to show that there is significant room for growth for the company, asserting that French ownership of sex toys and other pleasure enhancing products lags behind other markets.
Citing a 2004 Durex Global Sex Survey, DreamNex claims in its application to AMF that only 20-percent of French women own a vibrator, while nearly 50-percent of American women do – a fact that, according to DreamNex, adds up to high growth and sales potential for the wares sold on the company’s websites.
DreamNex also states in its AMF application that the company hopes to expand into the online dating market, as well.
