The more your revenue-generation efforts depend on exposing your site’s visitors to advertisements which not only draw surfers in as ‘ad-clickers’ but convert them to purchasers as well, the more aware you should be of the power of custom, narrowly-targeted ads.
No matter how high quality your traffic may be, if you display ads which are irrelevant to the customer, or to which the surfer has been overexposed due to market-saturation, your traffic is not being put to its best use.
A keen understanding of this dynamic informs the entire operation of DPLCash and its parent company, Acquired Performance Ltd, DPL partner and Head of Business Development & Acquisitions Chris Georghiou recently told YNOT.
Georghiou said that everything the company discovered and learned through internal testing on its own traffic has been distilled into the DPLCash program, DPL’s recently rebranded affiliate program.
“With the success seen internally it made complete sense to rebrand DPLCash.com and make it available to all webmasters interested in promoting new, fresh and very specific PPS dating offers, not saturated in the market,” Georghiou said.
In outlining the advantages DPLCash offers over its competition in the dating space, Georghiou pointed to the “custom solutions” offered by the program – which include tailored ad offers that go well beyond providing an alternative landing page or specially designed banners.
For webmasters who have developed traffic in a particularly narrow or specific niche, DPLCash will create a totally new, previously unseen dating site offer to match with the affiliate’s traffic as closely as possible.
Beyond the available customization, because the dating site offers provided by DPLCash are exclusive to the program, DPL can manage the exposure of the brands it promotes, preventing them from becoming stale in the eyes (and minds) of web surfers in the countries DPL targets. By constantly introducing new offers and ad creatives, DPL keeps things fresh, even for surfers who have run across their prior promotions.
As DPLCash affiliates, webmasters also get full access to the DPLAds platform. This provides DPLCash affiliates (who have their own sites) the freedom to manage their own monetization campaigns, without limitation, for as long as they remain active affiliates of DPLCash.
One look at the broad selection of niche brands available for promotion through DPLCash and it’s clear this is not a run-of-the-mill dating site affiliate program. From transsexual dating properties like Shemales.co.uk and TSLovers.com to the Christian-themed JustSingleChristians.com, DPLCash’s offerings are nothing if not diverse. With a focus which narrowed further still by catering to specific countries and cultures, these are dating sites which probably will never reach the membership numbers of major mainstream dating portals – but they will likely convert your adult traffic much more reliably than the likes of an eHarmony or Match.com, provided you pair the advertised offers with the right sort of traffic.
With PPS payouts which range from $30 to $50 (based on the volume of sales referred), the DPLCash formula adds up to a potentially quite lucrative revenue stream for the program’s affiliates.
“With a wide range of offers available, targeting multiple audiences and with the product to match, we are more than confident that with the right traffic – combined with the support and custom solutions provided by DPLCash – webmasters will be able to fully maximize the potential of their traffic source and with it increase their revenues,” Georghiou said.