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Home YNOT Features YNOT University

Debunking the Turn-Key Myth: Read This, Save Thousands of Dollars

admin by admin
August 27, 2001
in YNOT University
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Are you new to the adult industry? Are you planning on becoming a private millionaire this year? Before your eyes start rolling in their sockets like the wild reels of a loose slot machine, slow down and take a moment to read an article that might just save you thousands of dollars.Are you new to the adult industry? Are you planning on becoming a private millionaire this year? Before your eyes start rolling in their sockets like the wild reels of a loose slot machine, slow down and take a moment to read an article that might just save you thousands of dollars.

While I’m not the most seasoned or wealthiest “player” in this industry, I can offer you some solid advice. A great deal has changed since 1997, when I first started in this business, and if you’re just entering into the grand challenge of making money in the adult industry, be aware: Among ranks of responsible companies, there are many out there who plan on making their money by robbing you of yours.

Before you arrived here, did you encounter companies that promised to make you wealthy even though you lack significant computer skills? Did you hear strong sales pitches that for a “small cash investment” you could be looking at incredible returns? Have you talked with “web design firms” that offer to build and manage your site for a fee and take only a small portion of the great profits in your future?

Before you reach for your checkbook or enter in your credit card number, STOP! You may be on your way to becoming a victim of “turn-key adult companies.”

“Many people, including many major adult companies, hire the services of web design firms. Site design is an integral element of profitability over time.”

What are the Difference Between Web Design Companies and Turn-Key Companies?

When I’m referring to “turn-key” adult companies in this article, I’m talking about companies that are actively trying to convince you to “invest” in a web site with the promise of potential future earnings.

Web design firms are generally legitimate companies who work much like a construction company. Web design firms build web sites to your specifications, and may or may not offer advice concerning the potential of your business plan. For a fee, they will make changes or updates to your site, should you elect not to work on the site yourself. The relationship between clients and design firms is clear: We’ll do exactly what you want, and we’ll bill you for development time. The future of your business is in your hands.

Many people, including many major adult companies, hire the services of web design firms. Site design is an integral element of profitability over time.

Turn-key adult companies are after at least one thing: Your initial cash investment. Many are out to dazzle you with a possible dream in hopes of loosening your grip on your wallet. After you pay, you’ll learn over time that communication becomes more difficult, excuses are plentiful, and the dream is rapidly dissolving.

Unrealistic Claims Are the Primary Marketing Tool of Turn-key Companies

“You too can learn the secret that others have discovered. Thousands of dollars are waiting for you each month in the profitable world of the adult Internet!”

Like a long history of “get rich quick” scams, turn-key adult companies make promises which are unrealistic. The formula is generally the same: 1) You don’t need to know how to use a computer, we’ll handle the “technical stuff” for you, 2) For a small investment, you could be making thousands of dollars each month, 3) Because of years of research, we have the secrets to making money with adult, and now we want to help people like yourself.

Watch out!

Initial investments may range from as little as $250 to as much as $5,000. Companies may claim that once you pay to have your site built, they begin “the hard work of promoting your site.” Promoting an adult site is hard work if you’re the one doing it, but the odds are you’re just being set up for future expenses, especially considering that many turn-key adult companies have a special “search engine promotion company” which may be conveniently offering a “discount” for their services since you’re such a loyal customer. Get ready for a new sales pitch!

Sure, you can earn money with your turn-key website, but you’ll probably never recoup your initial investment. Combine this with the possibility that turn-key companies may take a “small additional percentage” of each payment your site generates as a “maintenance fee.” This is gravy on top of the cash you’ve already sunk into the project.

After all, if turn-key companies could make you thousands each month, why wouldn’t they just skip you and make the investments on their own? If they have the secret formula, why aren’t they using it?

Sponsorship Programs Are Free

One way many people make money with adult sites is fairly simple concept: People build their own website in hopes that visitors will visit their site, then move on to a “sponsor” site which sells adult memberships of some sort. When someone joins the “sponsor” site, the referring site’s webmaster is paid a commission on the sale. The commission depends upon the details of the sponsor program.

No valid sponsor program charges webmasters a fee for joining. There are no fees on an ongoing basis for tools, advertisements, or other promotional material.

Sponsor programs should all be free. The tools they make available to their affiliates (commonly referred to as “webmasters”) are all free. By providing effective tools, sponsors hope that webmasters will send more traffic (visitors.) More traffic usually means more sales. Essentially, good sponsor programs are saying, “Listen, we want to build a network of talented people who can send us traffic and share in the profits. We’ll pay you a commission for your sales, and give you incredibly powerful tools, but we’re relying on you to invest your time.” Turn-key companies often engage in the unscrupulous practice of selling you tools which are readily made available by sponsor programs for free! Turn-key companies may say, “We’re going to try a new banner, but it will cost $25. Pick one.” The fact of the matter is, if a sponsor program asks you to pay for promotional tools, you’re getting scammed.

Doh! How Can I Make an Investment and Get Paid?

The fact of the matter is, to make money in adult online, the main investment is your time. To be successful in this arena of sex and money, you must possess a set of skills that will directly contribute to your overall profitability. Generally speaking, yes, you must know how to build your own web pages. No, you cannot expect to become wealthy and work fewer hours. You must spend your time and make every effort to educate yourself. Don’t quit your day job. Make it a hobby before you make it a career.

Adult online is just like the everyday business world in many ways. Just as con artists are waiting to dupe you out of your money, there are also extraordinary opportunities for monetary returns on hard work. After all, the product already sells itself.

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YNOT Admin wields his absolute power without mercy. When he's not busy banning spam comments to hell he enjoys petting bunnies and eating peanut butter. He recommends everyone try the YNOT Mail (ynotmail.com) email marketing platform and avoid giving their money to mainstream services that hate adult companies.

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