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Buying an Adult Site: What You Need to Know, Part One

Posted On 10 Apr 2025
By : AdultSiteBroker

Buying an Adult Site - What You Need to KnowThis series of articles will help you when buying adult websites. It sounds simple, but it isn’t.

How do you choose what type of site to buy?

How much should you pay?

Where do you find the owners of these sites?

There are lots of questions. Adult Site Broker has the answers in this new series.

Things to Consider Before Buying an Adult Website

Before you dive into buying a website, the first question to ask yourself is: What kind of site do you want to purchase?

Are you interested in a tube site, a cam site, a dating site, a fan or clip site, a membership site, a social media platform, or something else entirely? The type of site you choose will significantly impact your investment, operations, and potential for growth.

If you’re considering a membership site, you’ll also need to decide on the niche you want to focus on. The adult industry, for example, has hundreds of niches and sub-niches to explore.

For instance, if you’re interested in buying a gay site, you’ll find niches like bears or mature, bareback, Asian, Latino, amateur, bisexual, Black, European, fetish, and many more sub-fetishes. There are also categories like hardcore, jocks, pornstars, solo, trans, twinks, and uniforms, to name a few.

For straight sites, the list of sub-niches is even longer, including categories like hardcore, pornstars, amateur, Asian, BBW, Latina, bukkake, cumshots, deep throat, handjob, mature, MILF, reality, anal, blowjob, ebony, foot fetish, hairy, and so on.

At Adult Site Broker, we get numerous inquiries from people who say, “I want to buy a site” or “I want to buy a paysite.” But to help you effectively, we need more specific information. What type of site are you looking for? What niche interests you? Understanding your preferences will guide your purchase.

Finding the Right Fit

Here are some factors to help narrow down your decision:

What interests you?

Your interests should play a role in your decision. If you enjoy certain content, it makes sense to invest in a site within that niche. For example, if you’re primarily attracted to men, running a straight site may not align with your interests, and vice versa. Your passion for the content can help drive your motivation and success.

What’s your budget?

Establishing your budget is essential from the start. Some types of websites are more expensive than others. For instance, buying a live cam site or a fan site with decent traffic or revenue will require a substantial investment. Even established membership sites will come with a higher price tag.

On the other hand, if you purchase a platform with little to no traffic or sales, you’ll need a significant investment to grow it. In such cases, it might make sense to build your site from scratch, allowing you to create exactly what you envision without inheriting the challenges of an underperforming site. In that case, you can talk to our general consulting company, Adult Business Consulting, for assistance.

At Adult Site Broker, we always have an attractive selection of websites for sale. If you don’t find what you’re looking for in our listings, we can act as a buyer’s broker to help you find the perfect fit. In that case, get in touch with us.

Next time, we’ll dive into finding your ideal website.

If anyone has any questions about anything you see in this article, I’d be more than happy to help. Contact Us on our website.

About the Author
Bruce Friedman is CEO and founder of Adult Site Broker. Bruce and his company have helped sell hundreds of adult sites since Adult Site Broker was launched over 13 years ago.
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