Building Google Traffic Through Longtail Search Terms
Posted On 01 Oct 2009
Everyone knows that adult sites are all about converting traffic, traffic and more traffic. However in these tough times of recession and the threat from the free tube sites, are some adult webmasters missing a trick that is right under their noses?That trick is very simply doing classic “SEO” work on their sites. When someone searches on Google, they are usually looking for something pretty specific. This means that by ranking for certain keywords, you can attract highly targeted niche traffic. There is no point in trying to rank for the keyword “porn” or “fetish,” but by drilling down what are known as “longtail” search terms, i.e., low volume but high relevance, you can find a rich vein of targeted site visitors.
So firstly it’s all about finding your keywords.
If you enter the search term “girls in latex” (with the quotes) into Google, you will return around 42,500 results. But before you try to rank for that term, how about creating a keyword-rich landing page about girls in black latex, for example?
“girls in black latex” – 2,500 results
A great way to drill down and find “longtail” keywords/terms such as “girls in black latex” is to add a few search terms into the Google Adwords Keyword tool (search for it on Google). Then you can see the monthly search volumes and start considering more targeted variations of those terms.
Entering our longtail term “girls in black latex” we see it has a low monthly search volume of 350 searches. Not many, but you get the idea. Each one of those
searchers is specifically looking for that term, and because there are so few sites competing, with a bit of work you can be the number one result. Low visits, but potentially a much greater conversion rate due to the highly specific nature of the search term – perfect for niche landing page conversions.
Once you have chosen a couple or more targeted terms, your next step is to go into Google and do a search for them. You may see other related searches appear at the bottom of the results pages. These related search terms can also be useful to consider using on your targeted landing page.
Once you have decided on the longtail keyword/keyterm you are going to target, you then build your landing page. Make sure it contains your keyterm, ie “girls in black latex” in the