BUCHAREST, Romania – Thomas Skavhellen finally has revealed the “other interests” that led him to step down from his former position as Chief Business Officer for PlugRush late last year. The long-awaited answer: Bowtie.digital, a marketing agency that focuses on delivering “disruptive marketing.”

“My plan was to allot more of my time to work on personal projects,” Skavhellen said of his PlugRush resignation. “I had literally a dozen ideas that I wanted to throw at the wall to see what would stick.

“After some in-depth talks with several business owners in our fantastic industry, it would appear that there is a high demand for digital marketing, brand awareness and growth hacking skills,” he added.

So, exactly what is “disruptive marketing?”

“If you want to stand out and really get noticed in any vertical, you need to be different than everyone else and specifically have a ‘hook,’” Skavhellen said. “I also believe that many companies need to offer more value to their customers. Don’t just tell your customers to send you traffic. Teach them how they should do it to earn the most money and realize their potential.

“Onboarding customers is one of the best growth hacks you can offer,” he continued. “Many companies can see dozens, if not hundreds, of registrations per day, but oftentimes the customer doesn’t know how to make the next move. That’s where Bowtie.digital comes in.”

Skavhellen signed four clients at launch, including live-cam conference AWSummit, which will take place June 6-9 in Mamaia, Romania. Bowtie.digital also recently signed EroAdvertising. Skavhellen said he will be working closely with EroAdvertising founder and Chief Executive Officer Jan Huibers and his team.

“Jan is one of the most honest and hard-working people I’ve had the pleasure of knowing in this industry,” Skavhellen said. “EroAdvertising has a lot of forward-thinking technology and is definitely preparing for the next generation of traffic networks. My role will be to bring my marketing and branding experience to the table, and together with EroAdvertising we will take things to the next level.”

Huibers is pleased with the partnership, too.

“I’ve really gotten to know Thomas over the years and have seen him as a solid worker and networker both online and off,” Huibers said. “After brainstorming with him and his thoughts about marketing strategies, I’m truly looking forward to 2017 more than ever now and what we can do together for EroAdvertising.”

To learn more, visit Bowtie.digital or email Thomas.skavhellen@gmail.com.