LOS ANGELES, Calif. – Sexual wellness public relations and communications agency Little Leaf Agency has announced a new partnership with BasisDx, a federally-approved laboratory specializing in collected-at-home clinical tests that is “set to revolutionize (and regulate) the STI testing industry,” as Little Leaf put it in the announcement.
“This collaboration will establish BasisDx as the go-to brand for certified home collection STI tests across the United States, leveraging Little Leaf Agency’s expertise in brand positioning, influencer relations, and PR and marketing communications,” Little Leaf added in the statement.
BasisDX recently received certification from Performer Availability Screening Services (PASS), making the BasisDX Pro13 Kit the first self-testing STI kit to receive PASS certification. In the announcement from Little Leaf, the agency said the “game-changing kit makes it possible both for the general public and adult industry workers to receive the same level of rigorous STI testing as required by PASS – in the comfort of their homes.”
“We are thrilled to partner with Little Leaf Agency as we break the Pro13 Kit into the US market,” said BasisDx’ Founder Andreas Kogelnik, MD, PhD. “We are confident that their deep understanding of the industry, creative strategies, and proven track record makes them the ideal partner to help us achieve our goals of removing stigma around STI testing. Together we want to make at-home testing become part of our everyday routines. We are confident this collaboration will help shift the narrative around testing in the USA.”
According to the announcement, Little Leaf Agency will “spearhead a comprehensive PR strategy for BasisDx including influencer and brand partnerships as well as media relations.”
“As a self-proclaimed science nerd who studied for a PhD in molecular biology and biochemistry, I’m very excited to work with BasisDx,” said Kathryn Byberg, Founder and CEO of Little Leaf Agency. “BasisDx is a visionary brand that aligns perfectly with our mission to elevate and empower conversations around sex and STI testing. I have spent the last decade removing sigma around sexual exploration and it’s now time to shake up society’s attitude towards STIs and testing.”
For more information about BasisDx, visit BasisDX.org. For more information on Little Leaf Agency, go to LittleLeaf.agency and follow the company on LinkedIn and Instagram.
