LOS ANGELES, Calif. – Trans adult entertainment powerhouse Grooby has officially announced Avery Lust as the company’s 2025 Brand Ambassador of the Year, a title first revealed on stage at the X3 Expo by Grooby’s Kristel Penn and 2024 Brand Ambassador Cloudy Vi.

“When we look for a brand ambassador each year, we look for someone who embodies our ethos at Grooby,” said Grooby CEO, Steven Grooby. “Someone who can represent the trans adult community with grace and love, and as the ambassador for Grooby, appear at shows, produce their own scenes, and appear across our network while engaging with our supporters. We look for beauty both on the outside and the inside, someone whose heart is in producing great scenes and who strives to bring success to themselves and their fellow models.”

Unveiling Avery Lust as Grooby’s new Brand Ambassador at X3 Expo is a tradition established when Penn announced Zariah Aura as the company’s first ambassador in 2023. In 2024, Aura passed the torch to Cloudy Vi, announcing Cloudy as the ambassador at last year’s X3. The studio later released a scene on TGirls.porn featuring both Cloudy and Zariah.

“We’ve been lucky that each year, our first pick nominees, Zariah Aura in 2023, Cloudy Vi last year, and this year’s choice, Avery Lust, have all accepted the brand ambassadorship,” Steven Grooby added. “I’m confident that Avery will continue the dynamic and exciting work that Zariah and Cloudy did, and she’s already endeared herself to the Grooby staff by working with us at X3 and AVN. I’m very much looking forward to working with Avery this year.”

Avery noted that she “started porn exactly a year ago,” adding that she’s “truly grateful, honored, and filled with excitement to live this role as I have many great and sexy ideas planned.”

“I want to show my genuine love and appreciation for Grooby,” Avery added. “They have chosen me to lead with this role as Grooby’s Brand Ambassador for the year 2025. I will pour so much love into this role. I also want to show some love to every single director, my fans, friends, and all the incredible trans models who have paved the way!”

Lust made her Grooby debut on TGirls.xxx and has also appeared on many of the studio’s popular sites, including GroobyGirls.com and TGirls.Porn. Fans can find Avery on X @averylust and on OnlyFans at @averylustx.