By Richard Buss The past few years have seen a large increase in social media’s use as a marketing tool, causing some people to question whether email marketing remains both practical and relevant. Without a doubt, social media use is increasing each year: It is estimated 78...

By Jay Kopita BURBANK, Calif. – The ANME Founders Expo is a trade show I return to and support year after year. I have yet to find a pleasure products expo better than this one, where industry insiders casually meet and do business with so many decision-makers and creative types...

By Richard Buss The very first thing an email recipient sees is the subject line. This is the most important part of an email. Readers will decide to read or delete based on something as simple as a half-dozen words. Intriguing subject lines are critical to making readers open...

By Richard Buss Email marketing makes use of electronic email as a direct digital method of advertising to both consumers and business associates (such as affiliates). Many companies make the mistake of thinking email marketing is not important, not effective or costs too much....

By Richard Buss The CAN-SPAM Act is a source of concern for a lot of people, and perhaps rightfully so. But honestly, there is little to fear. The act merely codifies rules for commercial email, including consumers’ right not to receive email they didn’t request. Although it...

By Richard Buss Every once in a while, Congress does something good, or tries to. Take H.R. 387, the Email Privacy Act, for instance. The proposed law would require authorities to obtain a search warrant in order to access email, data stored in the cloud, and other digital...

By Paige Turner O! Get Fisted 7.5-inch The Hand This unique dong from Tracy’s Dog is molded like a petite human hand, posed for fisting. The fingers are positioned together to make for easier entry and a more natural feel. Measuring 7.5 inches from base to tip, 6.5 inches of the...

By Richard Buss We put a lot of effort into making our emails friendly and eye catching and then fill them with great offers, but all of that is pointless if your potential reader does not open your emails in the first place. Open rates are the bread and butter of email...

By Richard Buss Everybody makes mistakes. They can be embarrassing, but most of the time a simple “oops” isn’t fatal. Unless you’re an email marketer. Then, what may seem like tiny errors can give your business a big black eye — or worse, land you in trouble with the Federal...

Absence makes the heart grow fonder, right? Not when it comes to sex. According to sexperts everywhere, as well as Huffington Post blogger Brittany Gibbons (who set a goal of having sex every single day for a year), sex is good for the body, mind and soul. While it’s true...