LAS VEGAS – Gnarly Rider, a new concept in pleasure products for women, has signed its first major distribution agreement. East Coast News, one of the industry’s largest distribution channels, will represent the product worldwide.

“It is a natural connection, given the industry reach ECN can deliver in order to get our product on the shelves and our shared commitment to quality merchandise and customer satisfaction,” said Ronda Sue Montelli, owner of Gnarly Ride Inc. and creator of the patent-pending Gnarly Rider silicone saddle. “We believe the Gnarly Rider is not a sex toy. The Gnarly Rider is a ground-breaking sex tool for women to experience the unparalleled next generation of sexual pleasure: the floating orgasm.”

Numerous studies support the neurochemical benefits of floating, including increased production of endorphins and reduced levels of stress. The Gnarly Rider saddle, which houses a universal waterproof vibrator or bullet, encourages orgasm with smooth, soothing vibrations culminating in “aquatic, erotic perfection,” Montelli said.

“The GNARLY RIDER™ is definitely one of those ‘why didn’t I think of that?’ products,” said ECN Retail Coordinator Justin Vickers. “This is going to be a fun one for retailers, for sure.”

Montelli said she hopes the new distribution arrangement will put the product in the hands of the 75 percent of women who reportedl never reach orgasm through intercourse plus the 10-15 percent who never climax at all.

“We are thrilled to join the East Coast News team — known industry visionaries — because we share the same commitment to strong customer satisfaction, innovative sexual products and outstanding sexual experiences,” she said. “We are confident our shared goals will result in heightened outreach to women everywhere.”