The Mad Professor enjoys putting puzzles together. Not so much the jigsaw types; he enjoys them but they are not a compulsion. What he enjoys are puzzles that involve discovery.And a lot of his work with “pornography” involves this. He understands that for many it is just a hot button. He has been to the Vault and witnessed the reptilian sapiens. Powerful what lies just beneath our surfaces. And he recently watched a Max Hardcore scene with Max chanting, “Oohh. Yeaaah. Ooohh. Yeeaah,” and flashing white teeth.

Pornography, or sexfo as The Mad Professor prefers to call it, also has an intellectual side. “Your biggest sex organ is your brain,” Alice Cooper once told him. Certainly relevant if not biggest. The biggest cock is still important to many, with a current fascination with penis and erectile enhancers. The physical vs. the intellectual…the gushing of Max’s seaman vs the practice of craft.

The Mad Professor wrote somewhere about cabbing with Max in Florida last year. Upon hearing of his conviction The Professor sought out some copies of his work from a friend and watched some of his vids. That’s another story. The point for the moment is that the vids involve not only the viseral — the grunts and the moans and the seaman and vomit — but also the formula of the pieces. I looked at one a second time and wonder if there might be a prop involved for the seaman delivery. But real or illusionary the action is performed with a gusto. The Mad Professor, like you, sees a lot of work and wonders sometime how a particular routine comes to be worked out. He suspects it is a mixture of instinct, trial and error, looking at the other guys’ stuff, and refinement. The refinement part is a certain kind of putting the money, the value, into the product. I’ll wager a lunch that his studio has an audio track of Max’s ooh-yeahs that they mix in during some of the closeup action. This is refinement, and crossing the line between pure documentation and art. And by art I mean the building, the whole creative, process. That which you form when you build with a more directed intent. Could be a video, could be a photoshoot, could be a website. Could be something you make and seek to find an audience for, could be something you seek to fit into the audience/market.

Puzzles play into this because the sex world consists of a number of orthogonals. What does the Mad Professor mean by that? Simply that sex is like a multi-dimensional space where things happen. For example, one of the dimensions is the location. The location might be a point on a GPS screen, or contextual: bathroom, bedroom, kitchen, backyard pool, beach. Another dimension might be costume, or perhaps, just the Exposure: what skin is bear? Head? Arms? Legs? Belly? Boobs? Butt? Bush? So what’s exposed at what location is a two dimensional puzzle of sorts. A puzzling place certainly, and although the combinations are endless certain clusters appear: Bikinis on the beach bare arms and legs and bellies. Exposures in an office are more modest. In the bath and bedrooms nudity might prevail. The context matters a great deal because the intellectual component, the staging of the location by exposure, drives the viseral part of our real physical bodies. Yes, to some extent a single exposure can attract attention, but combinations amplify.

Frequently a publication–be it a website or a magazine or book or vid–is built around a single axis (e.g., latex, pregnant, bikinis, asian, big boobs). Sometimes the central pillar incorporates slight paradime shifts. The Sports Illustrated Swimsuit issue holds constant a costume theme (bikinis), holds true to an exotic locations venue (usually a few different in each issue), and sports a small cast of models. There is more to it, of course, like how much cleavage and belly and ass, and how the nipple is treated. This year all the gals seem to be in the middle of pushing their bottoms down. In recent years the rag (well more like a thin shinny) also features bodypaint bikinis, a somewhat brilliant move on their part. It introduces a whole new fetish (bodypaint) while retaining the core fetish in full (swimsuit, bikini). It also raises the stakes erotically. The fact of the matter is that this bodypaint is, to put it politely, thick, whatever that means, but forgiving it, the models is purported to be presented as otherwise naked. Not wearing clothes. By implication is the act of her getting painted. Had to start nude. If the Mad Professor can think this out so can you and the next guy. And certainly Sports Illustrated.

So Swimsuit 2009 is a puzzle to be solved, It’s a carefully designed product, engineered to let you hunt out whatever it you love about bikinis or bikini models, or exotic locations, or bodypaint, or arms and legs and bellies and tits and ass. Keep this in mind as you construct websites.