SAN FRANCISCO – After nearly 20 years as a network of separate BDSM sites, Kink.com has re-launched as Kink Unlimited, an all-access portal for the company’s two dozen brands.
The move represents a new era, freeing the online giant’s massive user-base from the confines of separate subscriptions. Kink Unlimited will allow visitors to access the studio’s entire library of BDSM content with one $49.99 monthly pass.
“This is beginning of a new chapter for Kink and really brings us to where consumers are in 2016,” said Peter Acworth, founder and chief executive officer. “We built a business on the strength of very specific niche sites, but consumer sexuality is broad. In doing testing, we discovered BDSM consumers are willing to pay more to get more, and this new strategy reflects that.”
In May, Kink.com tested the new strategy by combining its six gay BDSM sites into a single site. The strategy worked, Acworth said, and he expects it to usher in a new era of creativity at the company.
“This change releases our directors from the burden of having to update 22 individual websites weekly, and they can instead focus on features with higher production values,” he said. “It also allows directors to easily spin up new channels with fresh ideas. Given the devious minds of the kink directors, I expect some eyebrow-raising creativity.
“The feedback from members has been great,” Acworth added. “They get much more content.”
Kink.com also has revamped its affiliate program, KinkyDollars. Existing affiliates interested in promoting the new KinkMen and Kink Unlimited products should visit beta.KinkyDollars.com. Current affiliates will be prompted to do a quick, painless conversion to the new platform. New affiliates should visit KinkyDollars.com to sign up. New promotional material specifically for the launch is available on beta.Kinkydollars.com.
Existing affiliate accounts for individual sites will continue to work, and the affiliate payout will remain at 50 percent to 60 percent.
“This has been something customers have been asking for for a long time,” said Director of Marketing Matt Slusarenko. “Once we looked at the conversions, we realized that this was something that would work well for the company.
“On a weekly basis, we’re producing nearly twice the amount of content of anyone else in adult,” he added. “This move allows us to give more to the consumer and allows us to direct more resources to develop the next generation of adult entertainment.”
