YNOT – Adult industry veterans “Mark Blazing” Schechter and Peter North have joined former performer Shy Love as partners in adult talent agency ATM/LA. Love founded the agency, which represents models from Hungary, the Czech Republic, Spain and the U.S.

“Having put so much of myself into the launch and growth of ATM/LA, I knew it was important to bring in the right kind of partners now, in order to take the entire agency to the next level,” Love said. “This new arrangement gives me the ability to reduce my time commitments in Los Angeles so I can focus on discovering potential areas of growth in Europe and beyond.

“Mark and Peter are the perfect people for this venture, and I’m thrilled with the way everything is working out so seamlessly,” she added.

North, who has appeared in more than 2,000 straight and gay adult films and directed 70, said he sees his primary role as “brand ambassador” for the agency.

“As part of this team, my main contribution will be public relations and marketing of the company as a brand ambassador,” he said. “I won’t have too much interaction with the day-to-day operations. ATM/LA is now a very talented group of professionals, each playing to respective strengths in ways that benefit everyone involved.”

Schechter is a 14-year veteran of the online contingent of the adult entertainment industry who specializes in marketing websites. He is best known for his work with affiliate program BlazingBucks.

“Having done so much on the internet and affiliate-marketing side of the industry, agency ownership is something I have been interested in for a while, and this deal has so much going for it,” he said. “The new opportunities we can open up for models, and also being able to see things from the studio point of view [as the owner of Overboard Video], makes me confident that the day-to-day improvements we can make will be very rewarding for all of our clients.

“On a personal level, ATM/LA rounds out my experience in the adult industry while presenting a fresh set of advantages that I am very excited to explore,” he added.

Schechter will serve as a primary contact point for models and studios. He may be reached by [email=Mark@ATMLA.com]email[/email] or at the agency’s phone number, 818-825-1239.

More information about the agency and its clients is available at ATMLA.com.

Image: Shy Love (left) and Peter North