YNOT – In 2010, after the economy tanked, one group of women with a novel way of supplementing their income received quite a bit of mainstream media play. Dubbed “sugarbabes,” the primarily mature women — usually attractive, educated, well-spoken and well-dressed — entertained wealthy, married men in exchange for financial assistance and other favors.

The word sugarbabe was coined by Australian psychologist and pioneering sugarbabe Holly Hill, who wrote a book of the same name about the topic. Essentially, the word plays off the term “sugar daddy,” but it gives power to the distaff side.

Now affiliate program Naughty Revenue brings the sugarbabe phenomenon to the adult entertainment industry on its latest website, MILFSugarbabes.com.

“This content illustrates a slice of the reality that’s happening today,” Naughty America Chief Executive Officer Eddie Arenas said. “It’s certainly going to connect with viewers.”

According to Arenas, the new site takes the same cinematic approach to adult content Naughty Revenue parent company Naughty America adopted for TonightsGirlfriend.com, which serves up the fantasy of popular adult performers as high-dollar call girls.

The performers populating MILF Sugarbabes include Eva Angelina, Nicole Aniston, Samantha Saint and India Summer.

MILF Sugarbabes is part of the NA Presents group of sites promotable via Naughty Revenue. The affiliate program pays $30 per join or 60-percent recurring revenue share.