TEL AVIV, Israel – Adult platform Cherry.tv announced today that adult industry veteran Zuzana Kasinski has joined the Cherry.tv team as business development and talent manager.

A former multi-award-winning adult model herself, Kasinski has worked in adult for over sixteen years, with brands such as Hustler, Digital Playground, Wicked, Private, Marc Dorcel and Playboy. Kasinski also was one of the first Fleshlight girls and Fleshlight brand ambassadors and has worked as a producer, modeling agency provider, affiliate manager and business developer in the adult dating sector.

“I am absolutely thrilled to become a part of the team behind Cherry.tv,” Kasinski said. “It is a truly global company with world-class talent powering both its development and creative work.”

“Having someone as experienced and versatile as Zuzana join us as a talent manager gives me the confidence that we will not only launch strong but will also be able to maintain a model-centric momentum on the platform going forward,” said Paul, Vice President of Business Development at Cherry.tv. “Especially as we gear up for our Beta launch in early July, we are very excited to have Zuzana on board.”

Kasinski said the feeling is “definitely mutual.”

“Cherry.tv is going to be a game-changer for sure,” Kasinski said. “In the 16 years that I’ve been ‘around the block’ in adult, I’ve definitely seen my share of business ventures come and go, many without making much impact. And so when I say that I believe in what Cherry.tv is doing and that they are truly passionate about providing a great experience for models as much as fans, then you know I mean it!”

Cherry.tv, which first announced that it was conducting pre-launch testing in November of last year, completed its closed beta launch in January. From the start, the company has been open about its ambitious plans for the platform, saying the strategy is to “implement game mechanics that drive engagement and loyalty” and in the process “usher in a new era for X-rated live streaming.”

Another core aspect of the Cherry.tv strategy, Paul told YNOT back in December, is to place models’ experience and interests “front and center.”

“We don’t see any chance of success in creating a platform where the models are not the center of every decision, or they are thought of as simply numbers in a spreadsheet,” Paul said at the time. “When it all comes down to it, the two most important factors determining whether or not a cam platform can succeed are #1) Can models earn more with their time than they could somewhere else? and #2) Are users having a better time on the platform than they would on a competitor’s? (Will they stay?) The relationship between these two factors is correlated. This is where our diversified experience really kicks in.”

For more information, go to Cherry.tv.