CANOGA PARK, Calif. – As more adult websites optimize their content and design for consumption on multiple devices, one studio is taking an extra step it believes will make promotion easier and more profitable. After all, consumers’ expectations about technology rise quickly, and many develop a zero tolerance policy for content purveyors who fail to meet or exceed those expectations.

ZTOD.com, home to a vault of hardcore videos from adult studio Zero Tolerance, has launched new tours designed to make mobile phone and tablet users more comfortable. ZTODmobile.com and ZTODtablet.com combine specific device interfaces with custom-tailored promotional materials and the main site’s responsive design to improve performance on smaller screens.

According to a spokesman for company, the new options already have improved profitability for affiliates.

“We are really excited about the two new tours because they go beyond what is being offered elsewhere on the web,” ZTOD’s [email=M@ZTOD.com]Michael[/email] said. “Many sites, including our own, offer a responsive tour that utilizes some of the functionality of portable devices and scales visible real estate to fit smaller screens, but that really isn’t going far enough anymore. The ZTODmobile and ZTODtablet sites take full advantage of the interface and design capabilities of specific devices while doing a better job of offsetting their shortcomings to create a richer and more rewarding experience for each visitor.”

Promotional materials, including free-hosted galleries, also have been tailored to look better and respond more quickly on small screens.

The new collateral “makes it easier than ever to successfully pitch an adult entertainment product to your traffic across their preferred handheld viewing device,” Michael said.

If webmasters don’t find what they need within the existing library of promotional material, ZTOD’s affiliate-support staff stands ready to help them with customized content.

The Zero Tolerance on Demand affiliate program pays $35 to $40 per sign-up or a 60- to 65-percent recurring revenue share.