LOS ANGELES, Calif. – Leading trans erotica brand Grooby announced today that it has teamed up with Yanks, a well-established brand in the amateur solo and lesbian genres, for the management of Yanks.com. The project being led by Grooby’s new company, Blue.xxx, according to the announcement.

“Beyond the infrastructure support Grooby brings us, Steven and his team share our values,” said Yanks owner and founder Billie. “It was non-negotiable to have a partner who would not ask us to adjust our moral compass with our producers, performers, affiliates, and customers to chase a higher margin. Grooby and Yanks are in lockstep on the way we approach the industry in regard to being profitable and yet operating with the highest ethical standards.”

Yanks co-founder and owner, Todd, noted that as “the industry has continued to consolidate, competing as an indie site has become more and more challenging.”

“For the last number of years, we have kept our eyes open to a strategic partnership that makes sense, which would allow us to focus on our strength of producing great organic content while taking advantage of a larger company’s economies of scale,” Todd added. “When Steven and Grooby approached us with just such an opportunity, we jumped at the chance!”

According to the announcement, the premium membership site is the first to be managed under Grooby’s new company, Blue.xxx, which is “powered by the team behind Grooby to work with like-minded content-driven companies, providing them with backend support, hosting, marketing and related services, allowing the website owners to focus on the creation of award winning content and an excellent customer experience.”

Grooby owner Steven Grooby said the company “wanted to take our team’s 28 years of experience in running paysites and apply it to other companies with smaller teams, enabling us to help them with the difficulties to compete in today’s paysite market.”

“Yanks was the perfect fit for us to work with,” Grooby added. “They have built one of the most respected brands in the online adult space and were looking for a partner who aligned with their own ideals and values, which fit Grooby’s ethos perfectly. This partnership allows Billie and Todd to continue to focus on content production and marketing, while we focus on the running of the sites. This is an exciting time for all of us.”

In celebration of the announcement, Yanks is offering a special deal for new and existing affiliates. Affiliates, models, and content creators are encouraged to visit YanksHQ.com for more information.