HUNTINGTON BEACH, Calif. – Pleasure Products manufacturer XR Brands has promoted a key executive and hired two new sales team members. Together, the newly hired sales-staff members possess a combined 30 years of industry experience.

Lynda Mort has been promoted to Director of Strategic Planning, where she will work directly with the sales team to strengthen relationships with current customers. Through exploration of new opportunities, concepts and ideas, Mort will provide each account with planning, strategy and analysis support while assisting with brand management and inspiration.

New account executive Joanie Lee has 17 years of experience managing and building sales leads for some of the adult industry’s biggest companies. Her knowledge of the manufacturing process, as well as her solid reputation with key account, gives Lee a unique position within XR Brands’ sales department. She will focus on strengthening relationships with existing accounts while developing new ones.

Valentino Tolman, a 15-year industry veteran, joins XR Brands as International Sales Manager. His experience handling worldwide sales for some of the industry’s top manufacturers will assist in driving the company’s expansion into markets including Europe, South America, Asia and Australia.

“Our staff is like family here at XR Brands, and it’s such a pleasure to continue bringing respected and talented individuals to our team,” Director of Sales and Marketing Rebecca Weinberg said. “It’s been a pleasure working with Lynda and seeing her grow with the company, and now we have the pleasure of welcoming Joanie and Valentino — and their vast industry experience — to our sales department. Needless to say, it looks like 2016 is going to be an exciting year of growth and opportunity, and we can’t wait for the new year to begin.”

Image, from left: Joanie Lee, Lynda Mort, Valentino Tolman