HUNTINGTON BEACH, Calif. – XR Brands has unveiled a new collection of sensual enhancement topicals called “Passion Enhancers.”

“Known for body-safe lubricants, clit sensitizers, massage gels, and toy cleaners, the Passion line has built its reputation on products made from quality ingredients designed to facilitate erotic pleasure,” XR Brands said in announcing the new line.

Passion Enhancers features six products, each “designed to enhance users’ intimate experience in a different way,” the company said. The products in the new line are as follows:

• Keep It Numb: Formulated to “make anal play more pleasurable,” Keep it Numb is described as a “fast-acting formula that begins to numb the nerves and relax the muscles in a matter of minutes.”
• Keep It Tight: A cream “formulated to promote blood flow to the vaginal area, plumping and increasing sensitivity for the user and providing a tighter experience for their partner.”
• Make It Thick: A “scientifically formulated, fast-acting, easy to apply cream” that “works in a matter of minutes to increase blood flow to the penis, increasing girth.”
• Keep It Hard: Formulated to “help promote erection performance,” Keep it Hard is described as a “fast-acting formula is easy to apply and works in a matter of minutes to deliver a confidence boost and increased partner satisfaction.”
• Make It Intense: Designed to deliver “a warming and tingling sensation when applied to the clitoris,” this easy-to-use formula can be paired with the user’s favorite lubricant.
• Last Longer: Described as an “easy-to-use spray” that is “formulated to help prolong intimate experiences by gently numbing the skin without sacrificing sensitivity.”

XR Brands President Rebecca Weinberg said the company is “excited about expanding our intimate cosmetics offerings with Passion Enhancers.”

“Today’s shoppers are always looking for new fun ways to ‘level up’ their sex lives and products like these are a low-commitment and accessible sell,” Weinberg added. “Not only are they fun and high quality, but they also look great on shelves thanks to their bold color palette and eye-catching text. Passion Enhancers will catch attention in stores and make for an effective impulse purchase and even a romantic date-night gift. We created the Passion brand to give retailers a merchandised collection of well-made, beautifully packaged topicals, and Passion Enhancers are a fantastic addition.”

The company added that Passion Enhancers products “come in bright-colored boxes with eye-catching white text that clearly states what each enhancer is designed to do.” The line is also “designed to display beautifully together on a slatwall or shelf or sit by the register in an eye-catching POP display.”

For more information and to view the full XR Brands’ catalog, go to XRBrands.com.