HUNTINGTON BEACH, CA – XR Brands has struck a strategic partnership with U.S.-based manufacturer Curve Novelties to enhance domestic manufacturing capabilities tenfold. Known for its popular Lollicock, Jock, and Mistress lines, Curve is currently expanding its North Hollywood, Calif., HQ to produce upwards of 5,000 pieces daily, and this newly minted deal will allow XR Brands to create more products with faster turnaround, all with heightened quality control.
This exciting partnership will allow XR Brands to manufacture more of its most popular products in the U.S., including strokers, lifelike dildos, other realistics, and celebrity-molded pieces. With an on-site sculpting department, XR Brands will gain the ability to take new toys from idea to physical sample in days and get access to Curve’s proprietary lifelike material, known for creating a realistic feel with no scent that holds its shape over time.
“Curve is one of the only U.S.-based manufacturers that pours, paints and packages their ‘Made in USA’ items 100% in the United States, and this partnership will allow us to grow our most popular brands even faster with greater QC,” XR Brands General Manager Rebecca Weinberg said. “Our customers will have access to the highest-quality American-made dildos, masturbators and molded celebrity pieces possible while placing orders with confidence. We’re excited to increase our productivity without the restrictions that can come from overseas manufacturing, and with all the mainstream press attention we’ve been receiving lately, this strategic partnership with Curve couldn’t have started at a better time!”
This partnership also will allow XR Brands to expand its private label business, which has been growing since the New Year, and more quickly expand some of the company’s most popular dildo, stroker, and celebrity brands – including USA Cocks and Jesse Jane.
“Curve and XR Brands have a lot in common, especially with regard to business development, and establishing a mutually beneficial partnership like this was a no-brainer decision,” Curve CEO Patricia Ratner said. “We have been steadily expanding our U.S. manufacturing capabilities and Curve is perfectly equipped to collaborate with XR Brands at this level; I look forward to showing the industry what our two growing companies can produce together!”
For more information about XR Brands, please email info@xrbrands.com.
For more information about Curve, please email pat@curvetoys.com.
To view the XR Brands catalog, please visit http://www.xrbrands.com/.
XR Brands is the industry’s first manufacturer to match expertise in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle. Through modern functional design, quality and cost-effective production, and dynamic packaging and merchandising, XR Brands offers customers eye-catching and exciting brands at the industry’s most competitive wholesale prices. Since 2007, the company’s award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every sexual interest with a specialty in fetish and BDSM play, and offers retailers easy and effective ways to accommodate the needs and desires of consumers of every sexual level and lifestyle.
XR Brands also has made fetish and niche products approachable to retailers and consumers looking to grow in new and exciting directions with fully merchandised brands in the electrostimulation, enema and anal cleansing, enlargement, bondage, sex machine and advanced fetish categories. Most recently XR Brands was named 2018 Fetish Company of the Year by StorErotica magazine.
To view the full XR Brands lineup, please visit http://www.xrbrands.com/.
For product information, please email info@xrbrands.com.
