PHOENIX, AZ — Williams Trading has picked up PHS International’s entire Gaysentials rainbow PRIDE line, a wonderful group of products that support LGBTQ diversity and PRIDE.

PRIDE is an important time of year where the gay community shows presence, unity and confidence. It is also an important event in LGBTQ history within the United States and worldwide – one that brought us the vibrant and powerful symbol, the rainbow flag. The rainbow flag was first flown during the San Francisco Gay Freedom parade on June 25, 1974. The flag represents taking action, and each color has a specific meaning: red is life, orange is healing, yellow is sunlight, green is nature, indigo is harmony and violet is spirit.

“Williams Trading Co is pleased to be supporting the full product line of Gaysentials from PHS. We feel this line is a unique fit and allows our dealers to provide a comprehensive retail solution in support of the LGBTQ community,” said Marketing and Sales Director Scott D.

The Gaysentials line contains a great variety of rainbow-designed products including key chains, lapel pins, stickers, magnets, necklaces and bandanas. There are even some rainbow designed goodies for pups! The line is fully merchandised out the box with a table top display, or retailers can pick and choose items to showcase in store and/or in site.

Of note: Gaysentials is fully packaged for the PRIDE season and is poised to help bolster slower sales during summer months.This new line will be available for all brick and mortar dealers, and there is a drop ship solution for all e-commerce dealers.

For more information about Gaysentials, email Michael Merrill at michael@phsintl.com