You: I work in an office in the Valley, no one cares.

Also you: I work from home in the Mid-West, no one cares.

Real talk: You work in porn in some way – everyone cares.

Well, not exactly everyone. But no matter what corner of the industry you work in, be you right up in the sex or so removed that you don’t even know what content looks like, the fact that you work in such a scintillating space — adult entertainment — makes you inherently interesting to the public

This also goes for your work peers. Many in the industry have no idea about the vast and complex network that exists beyond their space. This isn’t unusual or unique to adult, but it does add another layer to your live stream appeal.

So, be you looking to sell something and connect with consumers directly, be you a service provider that benefits from a wider awareness or be you someone who strictly connects B2B, live streaming is a thing you should be doing.

Live Streaming is the Natural Extension of Video Marketing

You already know how important video marketing is and why you have to take advantage of it when promoting your services on the internet – no one even questions that in 2018.

Live streaming is the natural extension of video marketing — but without the all the fuss of editing and uploading and such. You can literally pop on a live stream and give whomever a 30 second lowdown about whatever is happening with your business-related day. Did you just drive to another state to attend a conference and haul your entire desktop setup with you so your processing doesn’t miss a beat? Stream that! Your peers and clients need to know about your dedication, just like fans need to know when models go to a theme park for the first time.

Live Streaming is Cost Effective

Pick your social media platform of choice. Now, all you need to live stream is a solid, stable internet connection and a phone. Yes, you can get much more complex with your set up, but this is literally all you need. As such, you have no excuse. (I know you have a phone!)

A Peek Behind The Scenes

Transparency is a big issue among customers and peers, especially in today’s social environment and marketplace. People want to know what’s going on behind the scenes. They want to know how their favorite brands and service providers do things. And let’s be real – they also want an insider peek. They want something special, even if that special thing is a look at your desk at 6 am.

With the help of social media platforms, companies and public personalities in every industry have been lifting the curtain to show their customers how they do things. You need to be doing this, too.

Offer Enhanced Use Value via Educational Materials

Learning new things is valuable currency, and everyone has something they can share or teach. When you share a little tidbit, it changes the nature of your game. You’re not just selling a product or service anymore. You’re providing the benefit of education, which adds extra value to your overall company package, as well as wider image.

On top of just a basic “lesson,” live streaming also allows you to provide an interactive experience. You can enable comments in real-time, and you can respond right away. This enhances the value of something that you already know your target audience wants to see. Furthermore, you can playback your live stream later on in order to make it into a conventional video, which — content!

Don’t wait another day. Don’t overthink it. Just pop on your Periscope, and go for it. Chances are no one will even see your first stream. Get your reps in, and connect with people like never before. There is literally no reason not to be doing this in today’s marketplace.

Image via Jefferson Dutra Outi.