BRITAIN — While many a luddite wonders what the words “operating system” and “sexy” have to do with one another, British sex toy retailer Lovehoney has been finding out – with potentially surprising results. After publishing its Google Analytics log, the sex toy shoppe announced that there was an interesting demographic association between purchase patterns and operating system preferences.
Given the sexy sleek, fully loaded appeal of Apple’s spendy multi-tasker the iPhone, it should come as little surprise to most tech fondlers that Mac users stimulate the economy with adult toy investments more often then their PC peers – but it may cause a few tethered horses to spook when it’s learned that Linux users are the most keen to expand their sex toy collections.
On the other hand, those who truly understand the Open Source movement and its radical thinkers may be utterly unsurprised to learn that they like to tinker elsewhere.
Interestingly enough, as the Tech Widow of RegHarware.co.uk explains it, the biggest shoppers aren’t necessarily the ones who linger longest on the Lovehoney.co.uk site. In fact, although “Mac users spent an average of five minutes 56 seconds on the site, just ahead of Linux users’ five minutes 16 seconds and Windows folks’ five minutes 14 seconds,” it’s the middle group dropping the majority of copper in the metaphorical cap at an average $95 visit, with Mac users following with about $80 per pop and Windows users trailing with a modest $70 and change.
Interestingly enough, iPhone lovers are a breed apart, purchasing about $68 worth of smutty goodies for their pocket toy, while iPod touch fondlers have averaged about $62 per visit. Although the Xbox crowd has apparently not found out about the joys of sex, PSP and Wii gamers have; adding $65 and $63 to the company’s coffers for the effort.
Ironically, it’s Windows system users who visited Lovehoney the most frequently, making up 98.8-percent of the sites’ traffic, with Mac and Linux following at 5-percent and 0.7-percent each, and at least one HPUX user checking out 18 pages during a single visit. The Tech Widow adds that while HPUX, Sun OS, FreeBSD, generic “Unix,” and Symbian smartphone visitors are a small number of those who graze through the Lovehoney online inventory, they spend an unusually long time there when they do visit.
