QUEBEC CITY – A cost-per-acquisition network has launched what it believes to be a first-of-its-kind resource: the Whale Academy Knowledge Base.

The information gathered and presented in the compendium is part of CrakRevenue’s larger push toward an interactive community, a spokesperson said. The knowledge base was designed to allow affiliates to seek help from their peers.

“Our focus is clear,” said Jason Rouleau, vice president of traffic generation. “We’re building a collaborative community for webmasters and affiliates, from the most novice beginner to the most seasoned pro.”

The service allows users to vote for their favorite topics, learn affiliate basics, receive marketing tips, explore traffic-generation methods and otherwise further their marketing knowledge.

“A knowledge base is something we’ve been wanting to do for a long time,” Rouleau said. “We had a plethora of information on just about everything related to the adult industry, so it was just a matter of finding a way to organize it all in a way that made sense and involved the community.

“We’re pleased to combine all our resources and make this wonderful collaboration available to the public,” he added.