TAMPA BAY, Fla. – Adult DVDs may be a dying breed, but at least one company is betting porn’s TV glory days are only beginning.
“The emergence of devices like AppleTV and Roku mean it’s easier than ever for porn fans to find the content they like online and then zap it over to their TV sets for viewing,” explained Andy Alvarez, chief executive officer at Webmaster Central. “To make that experience optimal for your customers, you really need to optimize your content for these new smart TVs and internet-ready TV boxes.”
Skeptics have been quick to point out that smart TV may be just another flash-in-the-pan technology, like Blu-ray DVDs: full of promise in the beginning, but quick to fade. Alvarez said people initially thought that about mobile content delivery, too.
“When we first started optimizing content for mobile, it was only 5 percent of the overall market,” he said. “Now, after years of steady growth, mobile is nearly 50 percent of our traffic.”
The company believes so strongly in the potential of smart TVs that it already has undertaken the mammoth project of transcoding its content library for viewing on the devices, regardless what connecting bridge users employ. The new formats will be activated automatically for clients of Webmaster Central’s leased-content service, who also have the option to add their own logos to the feeds to increase brand identity and recognition.
“Webmaster Central isn’t just a content firm,” Alvarez said. “We do more than just lease content. We also give you the technology and edge you need to stay on top in a market where the platforms are changing all the time. By the time you add up all the money you save on editing and optimizing content, building pages and leasing the software you need to deliver that content, you’re actually making more money by leasing your content from us than you would by doing it all on your own.”
Webmaster Central offers free demos of all of its products in all formats. For more information or to arrange a demonstration, visit WebmasterCentral.com or [email=sales@webmastercentral.com]email[/email] the sales team.
