SAN FRANCISCO, Calif. – A new affiliate program brings together adult products distributors from opposite shores.

Movie Associates is a joint venture between GameLink.com and Adam & Eve. The program pays webmasters for sending traffic to a new online property, AdamandEveTV.com. The website’s cable-TV-like platform offers big budget programming featuring some of the most popular performers in adult entertainment.

Beta-testing the site on GameLink and Adam & Eve’s internal traffic over the past three months consistently produced conversion ratios of better than 1:100, a Movie Associates spokesperson said.

“Adam & Eve is excited to be working with MovieAssociates.com on its new affiliate program,” Director of New Business Bob Christian said. “We are confident this new venture will be a positive experience for everyone involved.”

According to Daniel Kaufman, manager for AdamandEveTV.com, the new platform was designed to meet the needs of consumers who have grown weary of today’s cable television offerings.

“The idea behind creating AdamandEveTV was to bring Adam & Eve’s brand of movies out of the traditional ‘porn membership’ box towards a more ‘safe’ cable TV environment attracting those looking for sexy content and ‘something different’ than what the mainstream channels are offering,” he said.

Created to attract consumers who belong to sites such as Hulu and Netflix, AdamandEveTV.com is not a typical membership site. AdamandEveTV.com users will be able to access content on Macs and PCs as well as multiple mobile devices.

GameLink.com Vice President of Business Development and Marketing Jeff Dillon said the new program will help change the face of adult entertainment.

“I believe we are changing how people can view adult content by providing a new platform for affiliates who can, in turn, promote erotic entertainment, which gives users value unavailable on illicit sites,” he said.

The program pays a 50-percent revenue share. Marketing materials include banners; embedded, hosted and downloadable videos; zipped image files, and deep-linking codes. Payments are made twice monthly via Paxum, wire or check.