YNOT – Trade shows don’t get much more spirited: With the help of Vivid Girls Sunny Leone and Monique Alexander, White Star Marketing debuted Vivid Vodka during the Nightclub & Bar Convention and Trade Show in Las Vegas March 7-9.
According to statements from the two companies, White Star has licensed the Vivid brand for use in marketing vodka and other spirits. White Star Chief Executive Officer and President C. Samuel Marasco and Vivid found and co-chairman Steven Hirsch appeared at the show to launch the endeavor, while Leone and Alexander schmoozed fans, signed autographs and lent a little erotic eye candy to the festivities.
Made in America from five-times-distilled wheat grain harvested on the Great Plains, Vivid Vodka “is a higher grade of vodka, virtually the cleanest and smoothest in its raw form available today,” a company statement noted. “It uses water from a private source in the Cascade Mountain snow pack, one of the purest waters on the planet, and it’s then specially filtered through 12,000 pounds of virgin coconut husks, then further micro-filtered to smooth out the peaks and valleys, achieving a smooth, sweet vodka of velvety character and crystal clarity that can only be called Vivid.”
The Beverage Testing Institute awarded the libation a score of 90.
Wirtz Beverage Group will distribute Vivid Vodka in Nevada, and Young’s Market will distribute in California, Oregon, Washington, Alaska, Hawaii, Arizona, Idaho, Utah, Wyoming and Montana.
More about White Star and the Vivid Vodka marketing effort is available at VividVodka.com and on the product’s Facebook page.
