LOS ANGELES – Mobile services platform Twistbox and nude art film and photography producer MetArt have formed a strategic partnership designed to distribute MetArt’s high-quality still images and videos to high-yield mobile markets worldwide.
According to a Twistbox spokesman, the partnership with the MetArt network is a natural win for both companies.
“Certain markets such as Portugal, Greece and South Africa can produce tremendous results, but they come with strict compliance requirements around the type of content that can be distributed via mobile platforms,” said Ler Khodaverdy, vice president of operations at Twistbox. “Finding high-quality erotic content that fits within the rules yet still can grab and engage an audience is a challenge, but MetArt has been producing precisely this kind of material for a long time. So, obviously, we’re thrilled to have a chance to work with MetArt, a company that actually stands for excellence.”
The partnership gives MetArt a strategy for meeting its mobile expansion goals, providing a path for distributing and billing content through Twistbox’s direct distribution agreements with leading mobile operators throughout Europe and Latin America. For Twistbox, partnering with MetArt is a solution for monetizing mobile traffic in potentially lucrative but restrictive mobile markets.
“MetArt is delighted to be working with Twistbox,” said Adam Scheuer, MetArt’s business development director. “The partnership allows us to develop our mobile business strategy in select markets and expand our brand while continuing to deliver the highest quality content to the exact standards our customers have come to expect from us. We will be creating a user experience in the smartphone market that is second to none.”
Founded in 2003, Twistbox is a direct advertiser and a global producer, publisher and distributor of mobile content and services in partnership with mobile network operators. The solution the company provided to MetArt required particular consideration for the content producer’s brands, which have developed a reputation for beautiful models, rich settings and high-quality erotic photography.
“MetArt wanted the brand and user experience to carry over as much as possible,” Khodaverdy said. “I think we’ve achieved that by building a mobile product that is an extension of the content available at MetArt.com, not just a MetArt-branded mobile offer. Our goals were to show the added value of having MetArt content distributed and billed through new channels and to add a new revenue stream for MetArt without affecting the brand’s value.”
For more information about Twistbox, visit Twistbox.com. Additional information about MetArt may be found at MetArt.com.
