MONTREAL — Online advertising network TrafficJunky is now allowing advanced segmentation on the mobile version of its internal publisher, Tube8.

Starting today, May 1, advertisers creating mobile campaigns on Tube8 will benefit from Operating System and Mobile Connection Targeting.

“This pair of features has been heavily requested by our members for quite some time. Enabling these targeting options on the mobile version of Tube8 is an exciting moment for our advertisers, which leaves the door open to many possibilities in the future,” TrafficJunky’s Product and Operations Manager Rabih Boulmona said.

The freshly-minted features will be available across four spots on Tube8 mobile, which serves over 81 million daily impressions. Advertisers are encouraged to speak to their account manager for more information on the new segmentation settings.