Toronto, Ontario – Adnium, an advertising network built and run by industry traffic experts Grand Slam Media, has made improvements to its ‘CPMv’ technology, a system that qualifies each impression by verifying it is located in the visible area of the visitor’s screen. Now all Adnium customers utilizing CPMv can also use White Lists, Black Lists and Day Parting options to the real time bidding interface, as well as Mobile Targeting advances.
“The advantage of CPMv is that you get better traffic and better information about your traffic in a shorter time,” said Luke Hazlewood, CEO of Grand Slam Media. “So, the next obvious goal is to include the kinds of fine-tuning options that savvy Advertisers need to be able to refine their Publisher and Page selection. With White Lists and Black Lists, it’s as easy as choosing the sites on your White List where you want your ads to show, and listing the sites that under-perform on a Black List to exclude them from future ad buys. Then filter even further with Day Parting by time of day and more.”
Adnium says this makes its platform a good choice for advertisers who have previously run on a source before knowing its value.
“With CPMv technology and these new traffic filters at your fingertips, you finally have full control to bid on that traffic, and that traffic alone, or to cherry-pick specific sources and exclude other sources by simply blacklisting each of them,” the company said.
For more information on the new filters, or for help getting started buying traffic from Adnium, contact sales@adnium.com or visit www.adnium.com.
