LOS ANGELES, CA – Topco Sales is pleased to welcome David Mellinger as the company’s CEO, a move that further fortifies the iconic brand’s growth. The business veteran is the latest addition to the close-knit Topco Sales team as the company prepares for the next phase of restoring its prominence as an industry leader.

Mellinger’s appointment to CEO is intentionally timed for Topco Sales’ upcoming eroFame showcase, where the company will highlight the year’s product development and material innovation alongside its growing private label program. With a career that started with the famed Frederick’s of Hollywood lingerie legacy and most recently involved mid-level management at Wal-Mart, Mellinger brings a fresh perspective, aggressive business plan, and cost control strategy to a brand that’s almost two years into a complete revamp.

“I have been known in my career as a team builder with big-picture leadership and I look forward to building Topco Sales into an even bigger brand,” Mellinger said. “I plan to add to Topco Sales’ talented team with a strategic and open-minded approach to keeping Topco Sales competitive in this fast-changing industry. [COO] Autumn O’Bryan has done a great job directing the team to regain Topco Sales’ prominent position in this space, and I look forward to learning from and collaborating with this talented team while putting my skills to the test as I help build the next generation of Topco Sales.”

Mellinger will focus on updating procedures and improving efficiency as part of Topco Sales’ ongoing mission to reclaim its place as a figurehead in the adult industry. Additionally, Mellinger will strengthen the B2B side of the brand’s business by combating online discounters and enforcing fair pricing to protect customers’ bottom lines.

“I was given an incredible – and challenging – opportunity to breathe new life into the iconic Topco Sales brand, and now David joins the team to help take us even further,” O’Bryan said. “His years of business experience and passion for innovation make him a strong fit for where Topco Sales is moving and I trust he can make a measurable impact on the way Topco Sales operates in this day and age. I look forward to seeing what we can accomplish together!”

Mellinger will be based at Topco Sales Southern California HQ and can be reached at david.mellinger@topcosales.us.

For more information about the new direction of Topco Sales, please email Mellinger directly.

To view the full Topco Sales catalog, please visit http://www.topcosales.com/.

Topco Sales is one of the world’s largest manufacturers of adult products and intimate goods and has played a pioneering role in the establishment and growth of the American sexual wellness industry. Since 1972, Topco Sales has invented, advanced, and streamlined the production process in order to bring retailers the best and most-marketable product lines, including the now famous CyberSkin, Penthouse, Climax, and Farrah Abraham collections. Boasting one of the only FDA-registered facilities in the adult industry, Topco Sales creates everything from vibrators to lubricants and personal care cosmetics with a renowned private label and contract packaging service that makes it possible for brands, inventors and celebrities to better monetize their reputations. This forward-thinking approach to business and relationships has put Topco at the top of the line and positions the company as an American adult industry mainstay.