Los Angeles — Pleasure products manufacturer COTR Inc. will debut its latest innovation, The Cowgirl, with an invite-only launch party.

The event is set for Jan. 7 in Los Angeles and will also feature a special preview of the upcoming video tutorial — “Guide to Ride” — produced by adult performer jessica drake, as well as an opportunity for a retailer to win The Cowgirl for their store.

“With the release of COTR’s most groundbreaking and ambitious creation to date, we felt it was only right to showcase it with a grand celebratory debut,” said COTR Inc. founder and CEO Alicia Sinclair.

“We’re thrilled to invite our valued customers and potential new clients to find out what The Cowgirl is all about and help us celebrate our latest innovation that’s sure to be the hottest product of 2018!”

Retailers and distributors are invited to attend the official launch of The Cowgirl. This event will showcase the premium sex machine in grand fashion with plenty of photo ops, free giveaways and live erotic performances.

Taking place in an opulent yet-to-be-disclosed location, attendees will have the opportunity to indulge in an open bar sponsored by b-Vibe and a “bud bar” sponsored by Le Wand. Free Uber ride codes will be provided for transportation. Guests are welcome to arrive anytime during the event, which begins at 8 p.m. and runs until midnight

Experts will be on hand to discuss The Cowgirl’s many product highlights. There will also be live demonstrations by top adult stars, as well as exhibitionist couples and swingers, that will showcase the many ways that The Cowgirl can be enjoyed.

COTR will be mailing premium event invitations to select customers. All retailers are invited to request an invite by emailing alicia@cotrinc.com.