SANTA CLARITA, Calif. – A new line of anal plugs with a clever name has debuted.

Shots America, a division of Netherlands-based Shots Media, has launched the Bottom Line collection. The line includes 88 plugs in seven shapes. The products are available in rubber, glass and acrylic in sizes ranging from four inches to five inches. Rubber plugs come in skin and black colors, glass plugs are transparent and acrylic plugs are available in red.

The toys feature a suction cup that holds as much as 14 pounds and may be attached to almost any surface.

To increase point-of-sale attention, the company packages the products using a new technique called laser cutting. The method allows manufacturers to design and cut out appealing patterns and edges in the packaging without losing stability. The resulting shaped windows allow consumers to see more of the product. In addition, the Bottom Line’s packaging is color-coded for ease in determining the product’s material, size and model.

Merchandising aids include brand signs, posters, displays, testers and a catalog. Shots America’s in-house design studio is available to help create personalized marketing materials upon request.