TORONTO – One of the advantages of traditional advertising is the ability to target regional audiences. For example, an automobile brand might run the same basic TV commercial nationwide, but change the focus or spokesperson to tailor the ad to different regions.
The same tactic has proven successful online. Some offers are more attractive to end-users in specific countries, cities, states and even telephone area codes. Some products are available only in certain locations, can be sold legally only in some states, or require different landing pages or sales funnel modifications to perform best in varying markets.
Traffic Force has updated its platform to address the issue.
“Now, our advertisers have that level of control and focus as well,” said Ross a Traffic Force spokesman. “Traffic Force advertisers can drill down to the very finest metrics with each campaign and target ads to the audience that wants to buy their products in ways that will appeal most to each region.
“In simplest terms, the ad that brings the highest [click-through ratio] from people in Miami may be very different creatively than the most effective ad, for the exact same product, being displayed to people in Montana,” he continued. “Regional placement lets you focus on the most productive audiences and enhance the CTR of each ad by helping you to match your creative with the local audience of each particular area.”
